Marketing Plan Teleclass

Increase Your Consulting Income With a Powerful Marketing Plan

Course Overview

Do you sell your services to other business owners?

Create your marketing plan in six weeks, and use it to create the consulting business and income you desire.

This teleseminar series is designed for small business owners who market to other businesses — whether you're a strategy consultant, copywriter, marketing expert, HR consultant, or website designer — to delve deeper into the topic of marketing your consulting services. Learn a structured approach for planning your marketing that you can use year after year.

(I use this exact system for creating my quarterly marketing plans and for launching new consulting services, class and products all year long!)

Too Many Marketing Ideas, No Central Plan?

Do you have many ideas for your marketing but no central plan for bringing it all together?

Do you find yourself scrambling and hustling to get your marketing done, often recreating the wheel?

This hands-on teleseminar workshop allows you to explore a new way to strategically synchronize your business thoughts and goals through a simple and easy marketing plan that will catapult you into the greatest future for your business.

Gain power and momentum by designing integrated marketing techniques and leveraged marketing plans.

Walk Away with a Real Marketing Plan

There's no point in simply mulling over your marketing ideas. You have to put them into an action plan, and get them on a campaign calendar so you know what to do month-by-month.

In this class, you'll walk away with two marketing plans:

  • Your overall Strategic Marketing Plan
  • Your Marketing Campaign Plan and Calendar

You Will Learn and Do

In this 6-week teleseminar, you will learn:

  • How your marketing plan fits into your overall business strategy and goals.
  • Create both a Product and Services Funnel and a Marketing Funnel.
  • Select the most powerful and productive marketing techniques for your target audience and where they are in your Marketing Funnel, saving both time and money.
  • Understand the psychology of what your customers really want from you (you'll be surprised!).
  • Analyze your competition so you can stand out from the crowd.
  • Set your prices and fees for your consulting services.
  • Create a marketing campaign calendar to reduce stress and overwhelm when marketing.
  • Choose the right Traditional and Internet marketing techniques, based on your goals, your style, and your skill set.
  • Set your marketing budget, big or small.
  • Integrate your marketing to make it powerful and efficient.
  • Test and track your marketing campaigns to determine which ones are working for you and which ones you should dump.

Who Is This Class For?

If you sell your consulting services to other small business owners or solo entrepreneurs, this class will help you design a powerful marketing plan to be seen as an expert in your field and gain the respect and trust of the audience you are serving. Anytime you sell services to other business owners, you're a consultant.

What Is a "Consultant?"

If you sell services to and work directly with the small business owner, then your clients think of you as a "consultant." Whether you mentor your clients or do the work for them, your professional services business is a consulting business. These include people who focus on:

  • Business Strategy
  • Website Design
  • Internet Marketing
  • Project and Time Management
  • Business Startups
  • Finance
  • Marketing Strategy
  • Branding
  • Graphic Design
  • Copywriting
  • HR Guidance
  • Coaching and personal performance
  • ...and so many more! There are over 40 areas where consultants specialize.

Who Is This Class NOT For?

This class is not for consultants who sell their services to large corporations. Corporate B2B marketing is a very specialized field and we won't be able to cover marketing to large corporations in this class.

What Students Say...

Marcy Stahl

I have taken multiple classes with Karyn. All of them provided in-depth content, delivered clearly and with Karyn's trademark good humor. I always get great value from her classes. The Marketing Plan class has helped me get serious about clearly defining different product offerings and when I'll market them and to whom. This class clearly laid out the path I need to follow to be successful.

—Marcy Stahl

Live Access to Me for Your Questions and Homework

This is a live teleseminar, so you'll have plenty of time to ask questions during each class session. Got questions between class sessions? Use our handy private message forum!

In addition, you'll be able to submit your homework exercises to me for my review and feedback.

You won't be a number or a faceless student in the crowd. I'll work with you to help you get your marketing plan organized just right!

You'll feel fully supported during the six weeks of our class together.

Bonus

The Essential Marketing Plan Workbook is part of the registration fee and you will be able to download it free the day before class begins.

Use this Marketing Plan Guide repeatedly to create your own annual and special launch marketing campaigns, year after year!

(Keep a blank copy for yourself for future use. This is the same planning guide I use for all my marketing campaigns. It will provide you with a system and a structure for times when you need to think about marketing.)

Length of Workshop

This teleseminar meets for one hour each week, for six weeks.

All classes are 1:00 PM - 2:00 PM eastern.

Format

This workshop is offered via live teleseminar format with me.

Teleseminars are live workshops that are given over the telephone, where you can interact with me and the other participants. Teleseminars are a great way to learn, because you can learn from the convenience of your home or office.

The live teleseminar sessions will be recorded, so if you miss a session, you will be able to download the audio recording of the class and listen to it at your leisure. Teleseminar class recordings are generally made available within 24 hours of the class date.

Ron Escoffery

I thought I knew my material extremely well, but was stuck at the same place for over a year. I had knowledge but did not know just how to market my business consulting firm. I decided to put my ego aside and seek help.

Karyn's ability to let me understand that knowledge is necessary but organization, clarity and marketing is required for true and sustainable success. I walked away with much clarity on my small business owner niche and how to market to them.

Thanks Karyn!

—Ron Escoffery
Retirement Coach for Entrepreneurs

About The Instructor

Karyn Greenstreet

Hi, I'm Karyn Greenstreet, a small business consultant and self-employment expert. I have owned five businesses since 1981 and I love to share my knowledge and experience with you.

I have been designing and teaching classes for 25 years and have taught business and personal development topics to over 270,000 students worldwide. I look forward to seeing you in class!

 

Registration Fees (In US Dollars)

$299 for the six-week teleseminar series.

How To Register

 

This class is will be scheduled again in Autumn/Winter 2017. Sign up for our newsletter mailing list and receive announcements about upcoming class dates.

View our Calendar for current classes being offered.

 

What Students Say...

I wanted to thank you for an awesome class! Your passion for your business is apparent in the energy you exude in your presentation. Who would have thought that spending 6 hours learning about marketing could be fun? I enjoyed the whole time and came away feeling motivated to implement the ideas you taught us. Your thorough step-by-step explanation of the marketing planning process is so helpful.

—Patricia Carr
Ducks In A Row Professional Organizing

Class cancellation policy

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What Students Say...

Geraldine Morel

I wanted to congratulate you and thank you for offering us this amazing class. I believe this has been the best one I have attended so far. You are so generous and positive, your comments and student resource website are of amazing support. I have already mentioned you as a reference in my marketing coaching teleclass, and some people backed me up on the fact that, Karyn, you are amazing.

—Geraldine Morel
Business Performance Coach

What Students Say...

Bob Egan

We had a strategic plan in place but we were not effectively executing it. Karyn immediately focused us on our ideal target market and then gave us a solid game plan to begin to communicate client benefits instead of being 'all about us.'

The result has been a first class website that our clients and prospects connect with, a marketing calendar that is sensible, affordable and effective. Most importantly, we now have a method to consistently and persistently market to a more narrow target market. I recommend Karyn's no nonsense, practical approach to helping companies achieve the profitable, sustainable growth we all work so hard to achieve!

—Bob Egan
President, Egan Sign

What Students Say...

Helga Matzko

Karyn is deeply knowledgeable, vibrant, and sincere in all her work. She manages to reduce successfully a multi-faceted and complex issue like Marketing Planning to six classes, covering every aspect in nuanced detail. This includes pricing and fail-safe ways to test marketing strategies to assure successful results. Throughout this whole learning process, Karyn is constantly interacting with the students, asking questions and providing clear and relevant examples for clarifications. Thank you, Karyn.

—Helga Matzko
President, Gestalt Institute of Rhode Island