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Why Your Marketing Fails   We always want to know which marketing techniques are the best, the easiest, and yield the greatest results for our time and money.

Any shortcuts to marketing are viewed with awe and respect.

And yet what can you do when you try the "best" marketing techniques and they just aren't working for you? Do you ditch them? Or is there a simple tweak you can do that will transform them?

I began to research why marketing fails about a year ago. So far I've come up with 35 different reasons why marketing fails, separated into nine categories. In this blog post series, I will review some of those 35 reasons and offer you a quick tip on how to tweak your marketing as related to the "failure point." Hopefully these insights and tips will help you get your marketing back on track.

#1 Reason: Poor Market Research

I'm going to be harsh here, so hold on to your hat.

Have you CHECKED to see if people want your product or service?

The first -- and ultimately the biggest -- mistake that small business owners make is that they fail to do adequate market research. We get overly-excited about a new idea and assume that our customers will love it, too. We ask a few colleagues or a few customers, and base our strategic business decision on the opinion of six people. Then we are bitterly disappointment when no one buys.

Save yourself the wasted time and money (not to mention the anxiety and frustration), and learn to conduct a simple marketing research project to test the waters.

For more help on doing your own Marketing Research:

• Read my article, Ground Truth and the Importance of Market Research

• Listen to my free, one hour how-to audio, Yes, You Can Do Your Own Market Research

I'd love to hear your story, your comments, your questions about market research. Post your comments here on my blog!

P.S. I'll be adding to this series each Thursday, and you can check out all the past posts in the Why Marketing Fails series here.

 

Motivation is what gets you started. Habit is what keeps you going. --Jim Ryun

Recent Blog Posts and Video Tutorials

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Courage, and the Self Employed

Post Articles for Free or Sell Them?

Controlling the Time Monster

Always Read Email First Thing Each Morning


P.S. Please be sure to leave your comments on my blog. I'd love to hear from you!

Happy June - whew - almost July already!
 

Warmly,

Karyn

Karyn Greenstreet,

Self Employment Expert and Small Business Coach

Passion For Business, LLC

"Empowering The Self-employed to Succeed"

www.PassionForBusiness.com

www.TheSuccessAlliance.com