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In This
Issue:
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Upcoming Teleclasses
(including July's Free Teleclass about website traffic!)
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Why Your Marketing
Fails
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Recent blog posts and
video tutorials
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Connect with me on
Facebook and Twitter!
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Upcoming
Teleclasses
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Why Your
Marketing Fails
We always want to know
which marketing techniques are the best, the easiest, and yield the
greatest results for our time and money. |
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Any shortcuts to
marketing are viewed with awe and respect.
And yet what can you do when you try the "best" marketing techniques
and they just aren't working for you? Do you ditch them? Or is there
a simple tweak you can do that will transform them?
I began to research why marketing fails about a year ago. So far
I've come up with 35 different reasons why marketing fails,
separated into nine categories. In this blog post series, I will
review some of those 35 reasons and offer you a quick tip on how to
tweak your marketing as related to the "failure point." Hopefully
these insights and tips will help you get your marketing back on
track.
#1
Reason: Poor Market Research
I'm going to be harsh here, so hold on to your hat.
Have you CHECKED to see if people want your product or
service?
The first -- and ultimately the biggest -- mistake that small
business owners make is that they fail to do adequate market
research. We get overly-excited about a new idea and assume that our
customers will love it, too. We ask a few colleagues or a few
customers, and base our strategic business decision on the opinion
of six people. Then we are bitterly disappointment when no one buys.
Save yourself the wasted time and money (not to mention the anxiety
and frustration), and learn to conduct a simple marketing research
project to test the waters.
For more help on doing your own Marketing Research:
I'd love to hear your story, your comments, your questions about
market research.
Post your comments here on my blog!
P.S. I'll be adding to this series each Thursday, and you can check
out all the past posts in the
Why Marketing Fails series here.
Motivation is what gets you started. Habit is what keeps you going. --Jim
Ryun
Recent
Blog Posts and Video Tutorials
Finding the Time to Think About Reinventing Your Business
Courage, and the Self Employed
Post Articles for Free or Sell Them?
Controlling the Time Monster
Always Read Email First Thing Each Morning
P.S. Please be sure to
leave your comments on my blog. I'd love to hear from you!
A
computer once beat me at chess, but it was no match for me at kick boxing.
--Emo Philips
I'd Love to Connect with You Online - Join Our Community!
Facebook:
http://www.facebook.com/KarynGreenstreet
Twitter:
http://www.twitter.com/kgreenstreet
Lots of juicy conversation, advice and ideas going on out there. :)
Happy June - whew - almost July
already!
Warmly,
Karyn
Karyn Greenstreet,
Self Employment Expert and Small Business Coach
Passion For Business,
LLC
"Empowering The Self-employed to Succeed"
www.PassionForBusiness.com
www.TheSuccessAlliance.com
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