C.J. Hayden, MCC, is a business coach who teaches people to make a better living doing what they love. Her company, Wings Business Coaching, specializes in working with business owners, self-employed professionals, and people in marketing and sales. C.J. is a former corporate productivity consultant with over 25 years experience in business management. She has been a professional trainer since 1978, and a coach since 1992.
![]() |
C.J. is the author of Get Clients NOW! (AMACOM, 1999), Get Hired NOW! and The One-Person Marketing Plan Workbook. She has taught Marketing for John F. Kennedy University, Mills College, Lifeprint, SCORE, and the U.S. Small Business Administration. |
As one of the leaders in the emerging
profession of coaching, C.J. was a founding director of
the worldwide Professional & Personal Coaches
Association (now part of the International Coach
Federation). She also founded and served as editor of
Being in Action: The Journal of Professional & Personal
Coaching, and currently serves on the editorial board of
Choice: The Magazine of Professional Coaching. C.J. is a
Master Certified Coach and has taught coaching skills
for The Coaches Training Institute, Marriott
International, Wells Fargo Bank, and BP Amoco.
A popular speaker and seminar leader, C.J. has presented
hundreds of programs on relationship marketing, fearless
self-promotion, and entrepreneurial success to corporate
clients, professional associations, and small
businesses. Her articles have been published
internationally in Home Business, Selling Power, and
SalesDoctors magazines, and in numerous regional
publications, including California Job Journal and Bay
Area BusinessWoman. She contributes regularly to dozens
of web sites, including Eyes on Sales, Business KnowHow,
and Sharper Training.
C.J. has been featured in Working Woman, Home Office
Computing, and Costco Connection, and in six books,
including The Solo Professional, Get Slightly Famous,
and The Eleven Commandments of Wildly Successful Women.
She has been profiled internationally by newspapers,
magazines, and television. C.J. regularly appears on
syndicated radio programs such as "In Pursuit of
Success" and "Small Business Focus."





