What's more important?

1. Learning about how women buy

2. The product or service you are selling

(Hint: the answer is #1.)

In order to grow your business, you must understand women's lifestyles and what are their specific wants, needs and desires.

In this presentation you will learn to re-define your marketing strategy and re-design your marketing copy to speak directly to women. By modifying your marketing to encompass women you make your marketing better for all your customers.

Many small business owners have a website, but 95% of them are not satisfied with the results they're getting from their site.

Learn the basics of what constitutes a well-designed web site, from navigation to the psychology of color, so that your website becomes the powerful marketing and education tool it's meant to be!

Did you know that 63% of consumers look FIRST to search engines like Google to find products and services? If your website is not listed on the first 2 pages, your site will never get the traffic you need to grow your business.

To achieve high rankings on search engines, you need to know search engine optimization (SEO) techniques. Join me for this one-hour presentation where I'll cover some of the most important things you can do to improve your search rankings.

A cohesive, integrated internet marketing plan brings in more business.  Learn to create highly effective marketing strategies for your small or home-based business using the Internet.  We'll review 10 techniques you can use to market your business online. Walk away with a plan.

There are two problems with marketing plans:

1.People feel marketing planning is too overwhelming (so they avoid doing it altogether)

2.People aren't getting much success out of the ones they do create (and they can’t figure out why)

In this presentation, we'll discover a step-by-step process to craft a successful marketing plan that will take you just 90 minutes to design.

Many service professionals are now including information products as part of their business. Information products can include classes, workshops, books, ebooks, audio programs, etc., and are a great way to increase your revenue stream.

In this presentation, we'll talk about 10 great techniques to market your information products, both in-person and on the Internet.  We'll also discuss what administrative systems, forms and supplies you need in your office for handling the financial transactions and distributing your products to the customer.