Public Relations for Small Business: Understanding the Process and How It Can Benefit Your Business
Teleclass with guest Jennifer Fortney
About The Teleclass
You will learn more about what PR is, how and why it works, and how it can work for you. Get insight into the current industry and hear real-world examples of small business PR successes. This is a great opportunity for you to talk to an industry veteran, and entrepreneur, and learn how you can boost business, increase sales and awareness and brand your business through public relations.
About Jennifer Fortney
Jennifer Fortney started Cascade Communications in 2001. With more than 12 years experience in marketing, Jennifer has built a reputation working with start ups, events and growing businesses and offers her expertise to burgeoning business owners by consulting them on the best way to grow their businesses through public relations. Cascade’s clientele includes lifestyle consumer products and services, events, arts and entertainment, not-for-profits, startups and has recently directed a portion of business to focus on woman-owned businesses.
Downloads
Click here for handout and listen to the audio. See directions, "How To Download" at the bottom of this page.
- Marketing Mix (PDF)
- Release Template Example (PDF)
- Audio recording of class, in MP3 format (15.9MB)
- I encourage you to download this recording to your own computer, so that you'll always have it in the future. Instructions for downloading are at the bottom of this page.
Some of these handouts are in PDF format. You will need to download the free Acrobat Reader software to view or print them. Download the free Acrobat Reader here:
Resources and article by Jamie:
www.jamienovak.com/resources.htm
NOTE: Did you miss the teleclass? Karyn will be offering other free teleclasses in the near future. Please subscribe to the newsletter and we'll inform you of dates and times as soon as we have them available.
How to Download From This Page
Windows
- Internet Explorer/AOL/MSN: right mouse click on the link. Select Save Target As.
- Firefox/Netscape/Mozilla: right mouse click on the link. Select Save Link Target As.
Macintosh
- Internet Explorer/AOL/MSN: click-and-hold (or control-click) on the link. Select either Save Target As or Save Link As or Download Link to Disk.
- Firefox/Netscape/Mozilla: click-and-hold (or control-click) on the link. Select Save Link As.
- Safari: control-click on the link. Select Download Linked File As.
