We are surrounded by graphic design from the time we
awake to the time we shut our eyes each day. A lot of it is mediocre, some
of it is awful, and some can be inspiring! It’s important to know the
difference, too, because as business owners, we’re all going to use design
to represent our businesses. From business cards to billboards and from
postcards to websites, good graphic design can help to solidify our
business’s image in our target audience’s eyes.
But how can we judge graphic design? Without design
training, or even artistic ability, what makes us qualified to decide what
design works best, and why?
This class will teach you four characteristics that all
good design shares. With these four easy-to-remember traits in mind, you
will be able to confidently judge the graphics you see every day. You will
understand why one image works better than another to represent your
business. You will grasp how color, shape and message inform the best design
out there. You may even see the world in a whole new way!
About Pamela Zurek
 |
Pamela Zurek has been an award-winning graphic designer
for nearly 20 years. She owns Zurek Design, based in Easton, Pennsylvania.
Zurek Design’s clients include businesses of all sizes and
kinds, colleges and universities, and profit and not-for-profit
organizations. For companies who need to communicate their message, Zurek
Design is the graphic design studio that offers award-winning print and web
design that makes their audience say "Wow!"
www.ZurekDesign.com
|
Downloads
Click here for handout and listen to the audio.
See directions, "How To Download"
at the bottom of this page.
Some of these handouts are in PDF format. You will
need to download the free Acrobat Reader software to view or print them.
Download the free Acrobat Reader here:
http://www.adobe.com/products/acrobat/readstep2.html
NOTE: Did you miss the teleclass?
Karyn will be offering other free teleclasses in the near future.
Please subscribe to the newsletter and we'll inform you of dates and
times as soon as we have them available.
Windows
Macintosh
-
Internet
Explorer/AOL/MSN: click-and-hold (or control-click) on the
link. Select either Save
Target As or Save Link As or Download Link to Disk.
-
Firefox/Netscape/Mozilla: click-and-hold (or control-click) on
the link. Select Save Link As.
-
Safari: control-click on the link. Select Download Linked File As.
