Pamela Zurek

Designed to Succeed: Four Easy Steps to Judging Good Graphic Design

Teleclass with guest Pamela Wilson

About The Teleclass

We are surrounded by graphic design from the time we awake to the time we shut our eyes each day. A lot of it is mediocre, some of it is awful, and some can be inspiring! It’s important to know the difference, too, because as business owners, we’re all going to use design to represent our businesses. From business cards to billboards and from postcards to websites, good graphic design can help to solidify our business’s image in our target audience’s eyes.

But how can we judge graphic design? Without design training, or even artistic ability, what makes us qualified to decide what design works best, and why?

This class will teach you four characteristics that all good design shares. With these four easy-to-remember traits in mind, you will be able to confidently judge the graphics you see every day. You will understand why one image works better than another to represent your business. You will grasp how color, shape and message inform the best design out there. You may even see the world in a whole new way!

About Pamela Wilson

Pamela Zurek has been an award-winning graphic designer for nearly 20 years. She owns Zurek Design, based in Easton, Pennsylvania.

Zurek Design’s clients include businesses of all sizes and kinds, colleges and universities, and profit and not-for-profit organizations. For companies who need to communicate their message, Zurek Design is the graphic design studio that offers award-winning print and web design that makes their audience say "Wow!"


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