How to Use Speaking to Market Your Business
Teleclass with guest Sandra Schrift
About The Teleclass
To promote our businesses we entrepreneurs have to “sell” ourselves, not just our services, products, and expertise.
In many ways we are our businesses. To attract new business, we have to put ourselves in front of potential clients or customers in an attractive way. We have to present ourselves in a way that wins people’s attention, interest, and trust.
One of the best and least inexpensive ways of doing so is by giving a speech:
- Speaking to a networking group, association, or service club
- Giving an executive briefing
- Putting on a public seminar
- Drawing the media with a highly targeted niche and brand
- Integrating specific tactics into a highly effective marketing strategy
In this program you will learn:
- Why speaking is the most cost-effective and effective way to promote your business
- Who your audiences are and where to find them
- What to talk about and how to talk about your business without sounding like a commercial
- How to inspire the audience to do what you want them to do
- How to leverage each presentation to gain more recognition (and business)
About Sandra Schrift
Sandra Schrift founded the first, national professional speakers bureau in San Diego in 1982 ; brokering over 1,500 professional speakers to the meeting industry nationally and internationally.
Today Sandra is a personal success and business coach who works with emerging and veteran speakers on "How to Succeed in the Speaking Business."
Since 1996, she has been coaching executives, business professionals, and speakers on their presentations and their speaking business. Telephone, email and fax link her to an international clientele.
In 1997, she started a virtual university called Speakers University which offers ongoing teleclasses for the emerging speaker. Schrift is joined by a faculty of three experts on these classes. She also provides small group coaching and works internally with organizations on their presentation and communication skills.
She is on the executive committee of the San Diego Professional Coaches Association and a member of the International Coach Federation, Coachville and the National Speakers Association.
Sandra is single, a mother of five and a grandmother of seven. In her spare time, she conducts a survey on cardiac arrest while she belly dances at retirement homes!
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NOTE: Did you miss the teleclass? Karyn will be offering other free teleclasses in the near future. Please subscribe to the newsletter and we'll inform you of dates and times as soon as we have them available.
How to be a Great Speaker
by Sandra Schrift
Did you know that great speakers are often nervous with butterflies in their stomach before giving a presentation? And there are many actors/actresses who can not speak to live audiences without cue cards. My 13 years as a professional speakers bureau owner allowed me to hear several thousand speakers give their presentations. Here are a few tips I learned from them.
You want to be nervous. Get your butterflies to fly in formation. Some tension brings about a great speech. You usually don’t look as nervous as you feel.
Be prepared, be relaxed. Practice, practice, practice. Use visualization techniques. One speaker suggests that you curl your toes and get rid of your adrenalin. Get out of your head and in to your heart. Reduce nervousness with self talk.
Your mantra might be - “I am a relaxed, confident speaker.”
Great presentations are well organized. Opening – You have 60seconds to get their attention. So start with a great question, quote or short story. Tell ‘em what you will tell them.
Body – Tell ‘em. This is where you tell your 3-4 points supported by your stories.
Closing –Tell ‘em what you told them. Give them a call to action. What is one idea they can use immediately? in seven days? in one month?
There are basically two kinds of presentations – Informative (to know) Persuasive (to do)
Be sure you know what you want your audience to do as a result of your presentation.
Ask… What do they need to know to do this? What do they need to feel to do this?
Then provide 3-4 points in the body of your message and provide transitions between the points.
- Great speeches have great stories. Sprinkle them throughout your presentation. We delineate our thoughts visually and your audience needs to “see” what they “hear.”
Technology is just a tool. Do not be a master of ceremonies to your PowerPoint. It is not the presentation.
Here are some guidelines to follow:
- Necessity - is this visual aid going to enhance the audience’s understanding
- Clarity – to help people understand
- Simplicity – PowerPoint with words – no more than five words per line and five lines per slide. Color – color enhances the slide – but only use a few (we’re not talking about your kid’s 300 Crayola box of crayons)
- Visibility – keep it large and clear
- Your voice is the source of power. FDR, Martin Luther King, Churchill used the power of their voice. Remember people need to see what they hear. Slow down, add a pause, whisper . . .use your voice to change tones, be loud or soft as needed.
- Use your eyes – to make contact with audience. Focus on one person at a time and all the other people will feel as if you are talking to them also. This will help you to connect with people and make them feel you are there for them.
- Interact – provide your audience with short role plays or partnering exercises. This gives them an opportunity to practice what you are telling them to do. Give them an opportunity to tell someone about their challenge and get some feedback as to how to resolve it. Then they can walk out the door at the end of the program ready to think or act differently. This is what every great speaker wants!
“If you want to succeed and you prepare to do so, you will achieve your dreams.”
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