Aly and I had lunch with my Mom and Dad at a trendy fusion restaurant with a highly creative menu. While we were happily trying Turkey Wraps with Butternut Squash inside, what did my Dad have? A steak sandwich and a Coke. "Dad," I said, "Why not try something new?" My Mom chimed in: "Because we won't eat what we don't understand." I cracked up …
Has Your Website Designer Disappeared?
A strange phenomenon has been spreading like a virus over the past few years. In the past four months alone, three of my clients have told me that their website designer or virtual assistant has "disappeared." No return phone calls, unanswered emails. Gone, gone, gone. Kidnapping? Hardly. When the economy gets tough or the revenue numbers don't ad …
The Value of Double Opt-ins
When creating an email mailing list, there is a feature you should consider using: the double opt-in. A double opt-in works like this: First, a person who wants to be on your mailing list either fills out a form on your website or gives you their email address in some other way. That's the "first opt-in." Second, the mailing list system sends …
Managing Your Website Redesign Project – 22 Point Checklist
I know many of you are thinking it's time to redesign your website, but you don't know where to start or how to manage the project. Let me share my experience with you in hopes that it will make your website redesign process smooth and efficient. After 11 months of hard planning and implementation, multiple website graphics and layout choices, and …
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Redesign Your Marketing Model
If you've been in business for a while, you probably already have a marketing model that is working for you. Or, at least it used to work for you... There are seven different areas in your business where rethinking and reinvention are possible: Marketing is a great area for innovation and change! Have things changed in your business and …
Watch Out for the Hey-Baby-Wanna-Get-Lucky Marketers
There are two things I cannot abide: liars and thieves. This is a story about a liar. Last night, I got an email from an internet marketing company who knows nothing about marketing and nothing about me. How do I know? I simply read his marketing email to me. It started like this: I've been following your blog for some time now and I …
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