Wow, you are going to kill me, but I have to say it: It doesn't matter how good your website is, if people don't come back often. Your website gets them interested; your ongoing relationship with them gets them to buy. The real key to e-commerce is building a mailing list of people who are interested in the topics you write, speak and teach …
Article Syndication, Duplicate Content, and SEO
A few weeks ago, we were discussing whether submitting your articles to article banks is seen as duplicate content and whether the search engines would penalize your site and/or specific website pages based on this information. According to Google's webmaster site: "Syndicate carefully: If you syndicate your content on other sites, Google will …
How Often Should You Update Your Blog?
I use a blog reader to look at the blogs I've subscribed to. The blog reader not only shows me the most recent blog entries for each blog but also shows me how long it's been since the blog has been updated. I was amazed to notice that some big-name internet marketing folks hadn't updated their blog in a month or more! It seems to me that when you …
Which Internet Marketing Techniques Work?
Small business owners often ask me which internet marketing techniques work best. The answer is, "it depends on your audience." Knowing your target audience and testing to see which techniques they respond to should be your #1 priority in your internet marketing plan. With that said, MarketingSherpa did a survey recently with these …
What’s New in Email Marketing
Of course, email marketing isn't new; we've been doing it for years, right? But according to some of the latest research into email marketing, over 70 percent of email marketers say the impact of it is increasing, not decreasing. Anyone who uses email marketing techniques can tell you, getting through spam filters is part of the battle. While …
The Plagiarism Saga Continues (Sorta…)
Imagine my surprise this evening when I opened my email and saw this EntireWeb Ezine that was sent an hour earlier. What's the big deal, right? Except that this author took my article bullets and simply re-wrote the text. I give up. What's the point in writing original articles if someone's just going to borrow your whole article premise, …
