Entrepreneur Magazine, along with PriceWaterhouseCoopers, created a survey of the top challenges and opportunities facing small businesses. They report that these are the top concerns: retaining key staff developing new products and services expanding into global markets general concerns about an unstable economy rising health care …
Great Article – 10 Ways To Grow Your Business
As a small business coach, I often spend the month of December with all my clients, helping them re-design business and marketing plans for the coming year. This is a perfect time of year to take a closer look at your own business, and creating ways to make it grow in the next 12 months. I encourage all small business owners to take time each …
All Marketers Are Liars (the book)
I just got finished reading Seth Godin's "All Marketers Are Liars." The crux of the book is that to effectively market your service or product, it's not enough to list the benefits, you have to tell a story to an audience who is ready to listen to and connect to the story. For instance, the "story" at WholeFoods Supermarkets is that the experience …
Do Women Small Business Owners Treat Their Employees Better?
Yes, according to an article by Aliza Pilar Sherman. For instance, some women business owners allow their employees to purchase clothing for an important client meeting and expense it to the business. Wow, wouldn't I have loved that when I worked as an employee?? And the perks keep on coming: free flu shots, time off to spend with family, …
Do Women Small Business Owners Treat Their Employees Better?Read More
