In the continuing saga of plagiarized website text, I received an email this morning from a coaching colleague, who pointed out that there is another, fifth, site that has stolen my text. I should be immune to this pain by now, right? Here’s the kicker, and why this particular one is so painful: this coach is an MCC (Master Certified Coach) which …
Entreprenuer Magazine’s Survey Results
Entrepreneur Magazine, along with PriceWaterhouseCoopers, created a survey of the top challenges and opportunities facing small businesses. They report that these are the top concerns: retaining key staff developing new products and services expanding into global markets general concerns about an unstable economy rising health care …
All Marketers Are Liars (the book)
I just got finished reading Seth Godin's "All Marketers Are Liars." The crux of the book is that to effectively market your service or product, it's not enough to list the benefits, you have to tell a story to an audience who is ready to listen to and connect to the story. For instance, the "story" at WholeFoods Supermarkets is that the experience …
Do Women Small Business Owners Treat Their Employees Better?
Yes, according to an article by Aliza Pilar Sherman. For instance, some women business owners allow their employees to purchase clothing for an important client meeting and expense it to the business. Wow, wouldn't I have loved that when I worked as an employee?? And the perks keep on coming: free flu shots, time off to spend with family, …
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