Saying Yes: The Power of “Because”

Posted by on Jun 15 2009

Have you ever wished there was a magic word you could say to get people to do whatever you ask? Unfortunately, there’s no such thing, but Steve Martin, the author of “Yes: Fifty Scientifically Proven Ways to be Persuasive” has a pretty surprising suggestion.

Watch this video from MSNBC “Your Business” TV show  for more information.


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Category: Marketing and Sales