One of my clients, George, asked me whether his marketing is "professional enough." He was worried that his text was "too personal" and didn't make his company look like a large company. George is a very funny, likable, insightful person. His email newsletter is extraordinarily humorous and real. He's always telling stories about himself and his …
Purple Envelopes – NOW You’re Being You
I saw a great article today, Purple Envelopes:How to Grab Your Prospect's Attention. It's a great marketing tip, and a great example on how being YOU can really help with your marketing success. Even if you don't do paper mailings, read the article. How can you apply this concept to your own marketing techniques? …
