I’m collecting a list of must-have business books...books you’ve read (and maybe re-read) that clearly helped the way you think and the way you do things in your business, above all other books. Are there one or two books that you would add to this list? Here's how my Facebook friends responded: Sherry Davies-Selak says: Think …
Book Review: Bounce!
Failure. No one likes to talk about it. And when we do talk about it, we like to feel there is some deeper meaning or learning in every business failure we have. I suppose it helps us to feel that we didn't go through a bad time in vain. Barry Moltz's book, Bounce!, talks about failure in a different way. Gone are the platitude, replaced by the …
All Marketers Are Liars (the book)
I just got finished reading Seth Godin's "All Marketers Are Liars." The crux of the book is that to effectively market your service or product, it's not enough to list the benefits, you have to tell a story to an audience who is ready to listen to and connect to the story. For instance, the "story" at WholeFoods Supermarkets is that the experience …
