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email marketing

Home > email marketing
Are Email Newsletters Dead?

Are Email Newsletters Dead?

Karyn Greenstreet

There are three email newsletters I read faithfully, every single time they enter my Inbox. I subscribe to over 20 newsletters, but only three are "never miss reading" newsletters. Would you say email newsletters are dead because I don't read 17 immediately, or would you say it's very much alive because of the three I read right away? There's …

Are Email Newsletters Dead?Read More

Filed Under: Internet & Social Media Marketing, Marketing & Sales

Booting Spammers Out of Your Mailing List

Booting Spammers Out of Your Mailing List

Karyn Greenstreet

I've noticed a trend lately: a lot of sign-ups to my mailing list from the same IP address. So I did a little research and lo-and-behold, it's a "zombie" computer automatically signing up for ezines in order to steal the return address when you send the "thanks for signing up" autoresponder. (Those little stinkers!) So, what do you do? First, …

Booting Spammers Out of Your Mailing ListRead More

Filed Under: Internet & Social Media Marketing

Email Marketing: Include Full Articles or Only Links?

Email Marketing: Include Full Articles or Only Links?

Karyn Greenstreet

It started as an innocent question on Facebook: do you prefer to get email newsletters with the full article in the email, or do you prefer to get a short description and link to read the article on the author's website? The response was intense on Facebook, so I sent an email to my entire list asking their preference, too. And the results are: …

Email Marketing: Include Full Articles or Only Links?Read More

Filed Under: Internet & Social Media Marketing

Why Do People Unsubscribe?

Why Do People Unsubscribe?

Karyn Greenstreet

According to MarketingSherpa research at their latest Email Summit, "Inbox Clutter" isn't the real reason people unsubscribe from your mailings. The top two real reasons people unsubscribe from your ezine or mailing list is: Emails weren't relevant to me.Received too many emails from the sender. MarketingSherpa goes on to say, "The top two …

Why Do People Unsubscribe?Read More

Filed Under: Internet & Social Media Marketing

10 ways to grow your mailing list

10 Ways to Grow Your Mailing List

Karyn Greenstreet

Wow, you are going to kill me, but I have to say it: It doesn't matter how good your website is, if people don't come back often. Your website gets them interested; your ongoing relationship with them gets them to buy. The real key to e-commerce is building a mailing list of people who are interested in the topics you write, speak and teach …

10 Ways to Grow Your Mailing ListRead More

Filed Under: Internet & Social Media Marketing, Marketing & Sales

Which Internet Marketing Techniques Work?

Which Internet Marketing Techniques Work?

Karyn Greenstreet

Small business owners often ask me which internet marketing techniques work best. The answer is, "it depends on your audience." Knowing your target audience and testing to see which techniques they respond to should be your #1 priority in your internet marketing plan. With that said, MarketingSherpa did a survey recently with these …

Which Internet Marketing Techniques Work?Read More

Filed Under: Internet & Social Media Marketing, Website Planning

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