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If Consumers Can’t Trust Their Friends, Who Can They Trust?

If Consumers Can’t Trust Their Friends, Who Can They Trust?

Karyn Greenstreet

Consumer trust of the messages they see on TV, read in the newspapers, and even the product and service suggestions their friends make is down 50% in the past two years, according to a study described in a 2010 Advertising Age article, "In Age of Friending, Consumers Trust Their Friends Less." Yet we use testimonials, social media and …

If Consumers Can’t Trust Their Friends, Who Can They Trust?Read More

Filed Under: Marketing & Sales

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