I'm going to be harsh here, so hold on to your hat. Have you CHECKED to see if people want your product or service? The first -- and ultimately the biggest -- mistake that small business owners make is that they fail to do adequate market research. We get overly-excited about a new idea and assume that our customers will love it, …
Why Marketing Fails: Introduction
We always want to know which marketing techniques are the best, the easiest, and yield the greatest results for our time and money. Any shortcuts to marketing are viewed with awe and respect. But what can you do when you try the "best" marketing techniques and they just aren't working for you? Do you ditch them? Or is there a simple tweak you can …