Small Business Consulting for the Self-Employed
Joyce was one of my "reinvent your business" clients who likes to take things to the edge, fall off the edge, and either soar or splat. We were discussing all the different aspects of her business model that she could reinvent: her target audience, her product/service offerings, her delivery model, her marketing model, etc. We kept focusing our …
Redesign: What Will Make Your Clients Really Angry?Read More
How can you tell if you should just go after improvements, or if you should go after true innovation when transforming your business? Susan M. Grotevant of the University of Minnesota says, "Old organizations, like old people can become set in their ways." We tiptoe around innovation because it means getting rid of sacred cows, those projects, …
Improvement versus Innovation When Transforming Your BusinessRead More
Do you have services or products that you love, but your customers are unwilling to pay for? Are some of your offerings no longer profitable but you find yourself resistant to removing them from your website? In business we call these "sacred cows," the untouchables that are exempt from questioning. Often you are emotionally attached to them …
It's been four days since we all left the beautiful Compass Workshop room and came back to our individual offices. And it's taken me four days to get my head and heart around what really happened at the Compass Workshop, to process the entire weekend and find my own gems. After spending Friday through Sunday with a group of self-employed …
When rethinking your business, you're sometimes in a state of "not knowingness." Questions swirl in your head: What do I want to become? What's next for my business? What do my customers want? What's the right path to take to reach my goals? NOT having answers to these questions can make you feel restless, uncertain, and even fearful. But …
