Small Business Consulting for the Self-Employed
Joyce was one of my "reinvent your business" clients who likes to take things to the edge, fall off the edge, and either soar or splat. We were discussing all the different aspects of her business model that she could reinvent: her target audience, her product/service offerings, her delivery model, her marketing model, etc. We kept focusing our …
Redesign: What Will Make Your Clients Really Angry?Read More
I'd love to be able to tell you that there are set of linear and finite phases that every small business owner goes through while you're rethinking and redesigning your business model... ...but if I told you that, it would be a lie. But there are some well known phases that you might go through, sometimes circling back to one you thought you …
Did you know your business runs in cycles? The key to a successful business is to begin the process of change, growth and/or innovation before the preceding cycle of success runs out. Over the years, I've had an influx of prospective clients come to me with these exact words: "I want to rethink my business." I thought: Cool! Me, too! For me, I …
Does this sound familiar? You're feeling restless. You yearn for "something new" for your business, but you're not sure what that something is yet. You know you have untapped potential in your, and you're ready to tap it -- big time. You're thinking, "My business model isn't working for me anymore. What's next for me and my business?" …
If You’re Feeling Like Your Business Needs Redesigning, You’ve Come to the Right PlaceRead More
Scaling, leveraging, redesigning, and transforming your business model means looking at all aspects of it, even those pieces you think are sacrosanct, like your target audience. I know you have spent vast amounts of time defining your perfect customer -- and even more time building relationships with the customers you have. So when you’re …
I was speaking with a client, helping her get a new vision for the products and services she offers as she reinvents her business. We had a long discussion about being so closely involved with your own industry that you can't come up with a new business model because you can't see past what's currently being done within your industry. So we …
