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search engine optimization

Home > search engine optimization
Ethical SEO

Ethical SEO

Karyn Greenstreet

If you're new the world of search engine optimization (SEO), you may ask, "Is there really a difference between ethical SEO and unethical SEO?" Since the beginning of SEO we've divided SEO techniques into two camps: White Hat SEO (the good techniques) and Black Hat SEO (the bad techniques). Remember in old Western movies, the sheriff always wore a …

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Filed Under: Internet & Social Media Marketing

How to Choose the Right Keywords

How to Choose the Right Keywords

Karyn Greenstreet

I was emailing with a colleague the other day, and she asked, "How do you pick keywords that will help, without drowning against the 40 billion other people who are using those same keywords? And, if you pick ones with less competition, then no one is actually searching them, right?" Great questions! Here's how I answered her: When I teach my …

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Filed Under: Internet & Social Media Marketing

How to Choose the Best Marketing Techniques & Are you a jumper or a planner? & Article Syndication, Duplicate Content, and SEO

Article Syndication, Duplicate Content, and SEO

Karyn Greenstreet

A few weeks ago, we were discussing whether submitting your articles to article banks is seen as duplicate content and whether the search engines would penalize your site and/or specific website pages based on this information. According to Google's webmaster site: "Syndicate carefully: If you syndicate your content on other sites, Google will …

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Filed Under: Internet & Social Media Marketing

Which Internet Marketing Techniques Work?

Which Internet Marketing Techniques Work?

Karyn Greenstreet

Small business owners often ask me which internet marketing techniques work best. The answer is, "it depends on your audience." Knowing your target audience and testing to see which techniques they respond to should be your #1 priority in your internet marketing plan. With that said, MarketingSherpa did a survey recently with these …

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Filed Under: Internet & Social Media Marketing, Website Planning

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