Do you have services or products that you love, but your customers are unwilling to pay for? Are some of your offerings no longer profitable but you find yourself resistant to removing them from your website? In business we call these "sacred cows," the untouchables that are exempt from questioning. Often you are emotionally attached to them …
Learning to Tolerate the Ambiguity
When rethinking your business, you're sometimes in a state of "not knowingness." Questions swirl in your head: What do I want to become? What's next for my business? What do my customers want? What's the right path to take to reach my goals? NOT having answers to these questions can make you feel restless, uncertain, and even fearful. But …