viral marketing

If you've been anywhere around the Internet in the past five years or so, you would have heard about the internet equivalent to word-of-mouth advertising: viral marketing. Lots of people love the idea of word-of-mouth and viral marketing because it doesn't require a lot of work. Just ask people to talk about you, right? Wrong. Word-of-mouth …

Is Word-of-Mouth Too Passive to Be Effective?Read More