What's the Difference Between a Small Business Coach and a Consultant?
I strongly believe you need both a small business coach and a small business consultant to help you with your business. It's optimal if you can find both skill sets in one person. Here's why.
Working with a Small Business Coach
Like a sports coach, a small business coach works on bringing out the best that's already inside you. In small business coaching, we focus on the “bigger picture” of what it is you want to create for your business (and your lifestyle), and talk about what will keep you motivated to move forward on your dreams, goals and tasks.
Together, we focus on developing YOU to your highest potential, as well as developing your business. I encourage you, support you, applaud you, empathize with you. I help you to discover honest insights into where things aren't working. I help you tap the “wisdom within.”
What Does a Small Business Coach Work on with You?
- Action Planning
- Limiting beliefs
- Time management
The net result of small business coaching is that you create a fool-proof plan for moving forward and the coach partners with you to support you in actualizing that plan in your self-employed business.
Working With a Small Business Consultant
As a small business consultant, I come to the partnership as an expert, whether it be in small business marketing, web design, strategy planning or growing a business. I teach you skills, like better systems for your business or better Internet marketing techniques. After careful discussion and analysis of what results you're looking to achieve, we create a plan of action for you to move forward on your projects. The focus of consulting is to get projects and tasks done that will enhance your business.
What Does a Small Business Consultant Work on with You?
- Business planning & strategy
- Service/product offerings and pricing
- Direction of business
- Delegation/dealing with staff and sub-contractors
- Lead generation
- Closing the sale
- Traditional marketing planning
- Internet marketing planning
- Project planning
- Setting up eCommerce
- Social Media marketing
- Systems for running your business
- Website planning
This Analogy Might Help Shed Some Light
There is a good analogy that illustrates the difference between a small business coach and a consultant:
- A business coach will help you understand how and why you ride a bicycle, help you to determine what's holding you back from riding properly, and jog along next to you as YOU ride.
- A business consultant will explain why one bike is superior to another, teach you how to ride the bike, and if necessary, ride the bike for you.
Which One is Best for You? You Need Both.
Which one is best for you is based on your needs and values, as well your time constraints and deadlines.
I work in “hybrid” mode, as a coach-consultant. This means that I offer you the best of both professions: advice and expertise when you need it, motivation and brainstorming when you're stuck, insight to build you and your business to your highest potential.
Here's how I help you:
- Small Business Development & Strategy Consulting - If you need to think through your business idea and map out a solid action plan.
- Marketing Strategy Consulting - The only way to grow your business is through marketing.
- Internet Marketing Consulting - Internet marketing brings powerful results, but only if you choose the right techniques and implement them correctly.
What Clients Say...
As a seasoned coach, I was completely confident in my ability to work effectively with my clients. However I was aware that there was still a lot for me to learn about embracing the entrepreneurial spirit of owning my own business. Quite frankly, I felt unfocused and overwhelmed much of the time.
Karyn's no-nonsense, yet caring approach to working with me was just what I needed to get my business running more smoothly and efficiently. Karyn is an incredible resource of information about operating a successful business, and her approach is customized to meet the needs of the individual. In just three short months, I made an important decision to hire an assistant, put systems in place so the business would function more effectively and efficiently, and created a marketing plan that was much less complicated that I ever thought it would be!
I highly recommend Karyn as a small business coach for anyone who is truly ready to do the work of building a successful business. At the same time, Karyn embodies the roles of coach and consultant in a way that truly support her clients to create the business of their dreams!
—Lisa Kramer, MSW, PCC
Leading With Intention
by Karyn Greenstreet