This blog post is for the rest of us – people who are NOT professional copywriters but need attention-getting copy and strong headlines. Let’s focus on writing good headlines for website sales pages and social media. Or, in the case of email newsletters, good subject lines. The purpose of a headline or subject line is to grab the reader's …
Why I Always Read Email First Thing Each Morning
Time-management pundits are always harping on how we waste time reading emails first thing in the morning. I think they're full of manure. First of all, a Marketo study found that 58% of people read email first thing in the morning, many reading email before they even eat breakfast. Is it just addiction -- or is there a good reason …
Dealing with Crazymaker Clients – Part 2
In Part 1 of this article, I gave you some ideas on how to spot a crazymaker client (or student, or business partner, employee, or mastermind group member – whomever you have a close business relationship with). Now that you've got a list of how to spot them, you might be able to avoid getting into a business relationship with a potential …
Dealing with Crazymaker Clients – Part 1
Dealing with difficult clients? I hear horror stories all the time from my colleagues and clients about their own customers (also -- vendors, mastermind group members, partners and employees) who constantly step outside the boundaries of what's considered good social behavior. Sure, we all make mistakes from time-to-time, but these folks make a …
Demystifying the Art of Action Planning
Do you have an area in your business that you want to grow or change? Sometimes it feels like you can’t get there fast enough. Setting goals can seem intimidating until you realize goals are simply statements of results you want: be more profitable, finish a big project, launch a new service, or help more clients. It’s more than a mere wish …
Who Owns Your AI-Generated Content?
What's New: Last week, my friend Anastacia Brice told me about the AI tool Jasper, and their Terms of Service which says you give them the right to use your content (Jasper's bolding, not mine): I'm not an attorney. But this clearly says they can reproduce, modify, or publish any of your content (both inputs and outputs). See Terms of …