There is a delicate balance between the fee you need/want to charge for your products and services and the fee your clients are willing to pay. With your business costs rising, there comes a time when you must raise your rates to remain profitable. In addition, as your skill, knowledge and experience levels grow, you become more valuable to your …
How to Choose the Best Marketing Techniques
"I'm going nuts," one of my private clients emailed me last week. "There are so many marketing techniques, how in the world do I choose the best marketing techniques for my business, without making massive mistakes?" Putting together your marketing plan and your marketing campaigns can be a daunting task. You hear rumors that a specific …
The Tiny Shoes Story (and Why You Need to Know It)
I heard a good metaphor many years ago that I want to share with you. It's all about the clear distinction between using content marketing strategies that share you free content -- and having little shoes shaken out of your head. Let's assume that for the past 20 years, you've purchased all your shoes at your local shoe store. Tomorrow you go into …
Are Email Newsletters Dead?
There are three email newsletters I read faithfully, every single time they enter my Inbox. I subscribe to over 20 newsletters, but only three are "never miss reading" newsletters. Would you say email newsletters are dead because I don't read 17 immediately, or would you say it's very much alive because of the three I read right away? There's …
Email Marketing: Include Full Articles or Only Links?
It started as an innocent question on Facebook last year: do you prefer to get email newsletters with the full article in the email, or do you prefer to get a short description and link to read the article on the author's website? The response was intense on Facebook, so I sent an email to my entire list asking their preference, too. And the …
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How Customers Make Buying Choices
I LOVE reading about the psychology of marketing! Have you read The Art of Choosing by Sheena Iyengar? She's a social psychologist and a professor of business at Columbia University. She studies how people make decisions, which all small business owners can apply immediately when you market your services and products. It's an especially helpful …
