Whether we're in a recession or not, the economy surely seems shaky right now. Some countries are officially in a recession and some countries show signs of heading there in the next 12 months. Some industries are struggling while others are flourishing. When things take an economic downturn, how will you handle it for your business? Now is the …
Should You Put Your Prices on Your Website? Pros and Cons
The decision to put your prices on your site is a strategic one for your business. In some ways it can make you feel vulnerable. But ask yourself: What does my prospective customer want and need? Studies have shown the consumers want to see prices of products and services. Even a price range is sufficient. But many business owners have …
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How to Be a Small Business Consultant
18 Step Checklist with Downloadable PDF How do you grow your small business consulting practice? What skills do you need? Here are the 18 steps to becoming a small business consultant. Whether you call yourself a consultant, coach, advisor or mentor, these steps will help you develop skill sets and grow your business. I've been a small …
The Power of Branding in Launching a New Service
When we think of branding, we instantly think of branding for products, right? Let me tell you a story about the importance of good brand design when launching a new service. Back in the summer of 2011, my JV partner and I were designing a new mastermind group program. We each ran our own, separate businesses that had their own branding. …
3 Headline Formulas For Non-Copywriters
This blog post is for the rest of us – people who are NOT professional copywriters but need good copy and good headlines for our websites, email newsletters, and social media ads. Let's focus on writing good headlines. Or, in the case of email newsletters, good subject lines. The purpose of a headline or subject line is to grab the reader's …
7 Tips for Managing Information Overload
Do you ever have that disturbing feeling that trying to squeeze one more piece of new information in your brain will render you senseless? Information overload causes stress and a loss of productivity. We're so busy gathering information that we never get into action around implementing all these great ideas. And we can't seem to put our fingers …