Whether you sell private coaching or consulting, workshops or mastermind groups, you must make changes now to reap the rewards over the next six months. Now is the time to re-think your revenue model. Here are 8 ways to increase your income: Sell 10% more quantity of your existing offers. You already have products and services you sell, why not …
Deep Thoughts about Your Target Audience
Scaling, leveraging, redesigning, and transforming your business model means looking at all aspects of it -- even those pieces you think are sacrosanct, like your target audience. I know you have spent vast amounts of time defining your perfect customer -- and even more time building relationships with the customers you have. When you’re …
7 Steps to Create Your Autumn Marketing Plan This Summer
Is your marketing plan ready for autumn? Summertime is the best time to map out your strategy for your autumn marketing campaigns to produce incredible results. Whether you're launching a brand new product or service, or marketing a perennial offer, don't fall back into using the same old, tired marketing techniques. Spend some time now to …
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44 Tips for Dealing with Overwhelm: The Ultimate Guide for Entrepreneurs Who Do Too Much
As a small business owner, there are often too many ideas, too many tasks and projects, and not enough time or resources. Entrepreneurs are a creative bunch of people and we're always thinking of new ideas! But are you dealing with the overwhelm, or letting it slow you down? I don't know anyone who isn't time-constrained. We all have busy lives, …
44 Tips for Dealing with Overwhelm: The Ultimate Guide for Entrepreneurs Who Do Too MuchRead More
Embarrassed to Discuss Your Prices? Seven common reasons we can’t talk about fees and how to overcome them
Last week, a wonderfully skilled electrician installed a new light fixture for us. He was competent, courteous and efficient. He answered all our questions simply, with skill and eloquence. I was amazed when I asked him how much we owed him -- and his embarrassed reply was, "Gee, is $50 okay?" With the high quality of work he’d done and the …
Are You Using the Wrong Marketing Model?
Should your marketing strategy be a funnel or a bullseye? Neither marketing model is wrong -- but one is more flexible to real-world situations than the other. And both offer you insights into creating a successful marketing strategy. Let me explain… Imagine two images: Whichever marketing model you're using, the concept is similar: …
