When we think of branding, we instantly think of branding for products, right? Let me tell you a story about the importance of good brand design when launching a new service. Back in the summer of 2011, my JV partner and I were designing a new mastermind group program. We each ran our own, separate businesses that had their own branding. …
3 Headline Formulas For Non-Copywriters
This blog post is for the rest of us – people who are NOT professional copywriters but need good copy and good headlines for our websites, email newsletters, and social media ads. Let's focus on writing good headlines. Or, in the case of email newsletters, good subject lines. The purpose of a headline or subject line is to grab the reader's …
7 Tips for Managing Information Overload
Do you ever have that disturbing feeling that trying to squeeze one more piece of new information in your brain will render you senseless? Information overload causes stress and a loss of productivity. We're so busy gathering information that we never get into action around implementing all these great ideas. And we can't seem to put our fingers …
Why I Always Read Email First Thing Each Morning
Time-management pundits are always harping on how we waste time reading emails first thing in the morning. I think they're full of manure. First of all, a Marketo study found that 58% of people read email first thing in the morning, many reading email before they even eat breakfast. Is it just addiction -- or is there a good reason …
What to do about Business Owner Burnout and Fatigue
Over 67% of the small business owners I speak with regularly, have told me they're feeling fatigued, burned out, and lacking in motivation. It's more prevalent over the past month or two than I've ever seen in all the time I've been a small business consultant. What's up and why is it happening now? I'm not a psychologist, but anyone can figure …
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Demystifying the Art of Action Planning
Do you have an area in your business that you want to grow or change? Sometimes it feels like you can’t get there fast enough. Setting goals can seem intimidating until you realize goals are simply statements of results you want: be more profitable, finish a big project, launch a new service, or help more clients. It’s more than a mere wish …