Small Business Consulting for the Self-Employed
I know many of you are thinking it's time to redesign your website, but you don't know where to start or how to manage the project. Let me share my experience with you in hopes that it will make your website redesign process smooth and efficient. Back in 2015, after 11 months of hard planning and implementation, multiple website graphics and …
Managing Your Website Redesign Project – 22 Point ChecklistRead More
When you’re a small business owner, it's important to choose a website designer carefully. It's a crucial strategic decision, as a good website can bring you more business and a bad one can drive away prospective customers. Since this decision -- and your website -- are foundational to your business success, selecting the right website designer is …
There is a delicate balance between the fee you need/want to charge for your products and services and the fee your clients are willing to pay. With your business costs rising, there comes a time when you must raise your rates to remain profitable. In addition, as your skill, knowledge and experience levels grow, you become more valuable to your …
"I'm going nuts," one of my private clients emailed me last week. "There are so many marketing techniques, how in the world do I choose the best marketing techniques for my business, without making massive mistakes?" Putting together your marketing plan and your marketing campaigns can be a daunting task. You hear rumors that a specific …
I heard a good metaphor many years ago that I want to share with you. It's all about the clear distinction between using content marketing strategies that share you free content -- and having little shoes shaken out of your head. Let's assume that for the past 20 years, you've purchased all your shoes at your local shoe store. Tomorrow you go into …
There are three email newsletters I read faithfully, every single time they enter my Inbox. I subscribe to over 20 newsletters, but only three are "never miss reading" newsletters. Would you say email newsletters are dead because I don't read 17 immediately, or would you say it's very much alive because of the three I read right away? There's …
