In 2008, Pizza Hut saw its sales drop because of the Great Recession. Competitors were lowering their prices and offering discounts -- and Pizza Hut figured they needed to offer a discount if they wanted to compete with Dominoes Pizza and Papa Johns Pizza for a dwindling market. So in 2009, Pizza Hut began to offer a large cheese pizza with three …
Do You Have Enough Clients To Survive?
When your business is offering a one-on-one or group service, you have to determine how many clients you'll need in order to reach your goals. You don't have to have a group of ready-made clients when you begin, but it helps if you have a good network of people who you can approach, asking them to become clients. Start by making a list of your …
8 Ways to Increase Revenue in 2022
Whether you sell private coaching or consulting, classes or mastermind groups, you must make changes now to reap the rewards by the end of the year. When planning for the year, remember that there are 8 ways to increase your income: Sell more quantity of your existing offers. If you typically have 25 people in a workshop, aim for getting 30 or …
Dealing with Crazymaker Clients – Part 2
In Part 1 of this article, I gave you some ideas on how to spot a crazymaker client (or student, or business partner, or mastermind group member – whomever you have a close business relationship with). Now that you've got a list of how to spot them, you might be able to avoid getting into a business relationship with a potential crazymaker client. …
Dealing with Crazymaker Clients – Part 1
Dealing with difficult clients? I hear horror stories all the time from my colleagues and clients about their own customers (also -- vendors, mastermind group members, partners and employees) who constantly step outside the boundaries of what's considered good social behavior. Sure, we all make mistakes from time-to-time, but these folks make a …
12 Must-Have Items to Put in Your Welcome Email
Think of a new client, new student, new member, or new email list subscriber as a guest in your home. How will you make them feel welcomed and appreciated? Your first email to them, your "Welcome" email, can begin that relationship -- and turn a one-way conversation into a two-way conversation between your business and your customer. Make it …