This blog post is for the rest of us – people who are NOT professional copywriters but need good copy and good headlines for our websites, email newsletters, and social media ads. Let's focus on writing good headlines. Or, in the case of email newsletters, good subject lines. The purpose of a headline or subject line is to grab the reader's …
6 Copywriting Steps for Non-Copywriters
It's "back to basics" time, so let's talk about copywriting your marketing materials! Here are the steps to any marketing copywriting, whether you are selling services or products. In a previous blog post, I gave you some formulas you can use to write good headlines for your sales pages and newsletters. (If you didn't see the post, you can read it …
44 Tips for Dealing with Overwhelm: The Ultimate Guide for Entrepreneurs Who Do Too Much
As a small business owner, there are often too many ideas, too many tasks and projects, and not enough time or resources. Entrepreneurs are a creative bunch of people and we're always thinking of new ideas! But are you dealing with the overwhelm, or letting it slow you down? I don't know anyone who isn't time-constrained. We all have busy lives, …
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8 Ways to Increase Revenue in 2021
Whether you sell private coaching or consulting, classes or mastermind groups, you must make changes now to reap the rewards by the end of the year. When planning for the year, remember that there are 8 ways to increase your income: Sell more quantity of your existing offers. If you typically have 25 people in a workshop, aim for getting 30 or …
How to Copyright Your Materials
Do you copyright your materials after you create them in your business? I'm not an intellectual property attorney. But I've had my small business work stolen enough times that I know how to protect myself. It's really important that you do copyright your work officially through your government channels. Yes, most governments say that the …
Strategic Thinking in Uncertain Times
These are indeed uncertain times. COVID has upended all our carefully laid plans and we’ve all had to pivot in the past year. For the most part, we really don't know what's going to happen over the next year, either. News of the vaccines give us hope, but there is still uncertainty about the outcome and timing. This “not knowingness” makes it …