Do you copyright your materials after you create them in your business? I'm not an intellectual property attorney. But I've had my small business work stolen enough times that I know how to protect myself. It's really important that you do copyright your work officially through your government channels. Yes, most governments say that the …
Strategic Thinking in Uncertain Times
These are indeed uncertain times. COVID has upended all our carefully laid plans and we’ve all had to pivot in the past year. For the most part, we really don't know what's going to happen over the next year, either. News of the vaccines give us hope, but there is still uncertainty about the outcome and timing. This “not knowingness” makes it …
Demystifying the Art of Action Planning
Do you have an area in your business that you want to grow or change? Sometimes it feels like you can’t get there fast enough. Setting goals can seem intimidating until you realize goals are simply statements of results you want: be more profitable, finish a big project, launch a new service, or help more clients. It’s more than a mere wish …
Should You Put Your Prices on Your Website? Pros and Cons
The decision to put your prices on your site is a strategic one for your business. In some ways it can make you feel vulnerable. Ask yourself: What does my prospective client want and need? Studies have shown the consumers want to see prices of products and services. Even a price range is sufficient. But many business owners have reasons why …
Should You Put Your Prices on Your Website? Pros and ConsRead More
It’s Okay to Think Small
In nearly every business book I read and from the lips of nearly every business guru I listen to is the premise that you have to grow your business. Grow, grow, grow -- think big -- and you'll feel successful. More products, more services, more revenue -- and you'll be happy. Bigger is better, right? Here's a secret that I'm going to start …
Can You Explain Your Target Audience in 15 Minutes?
I had a tough discussion with a client yesterday. She needs to hire a marketing manager, but would rather find a person who knows her narrowly niched target audience intimately and then teach them marketing skills. I suggested to her that she turn it around. It would be far easier to first find a marketing expert who had all the skills she needed …
Can You Explain Your Target Audience in 15 Minutes?Read More