For busy business owners, the most efficient way to create new revenue streams is to take what you know (and what you've already created), and leverage your content into multiple paid services and products. It will dramatically increase your revenue stream and holistically serve your customers. When you have a deep interest and knowledge in a …
Should You Put Your Prices on Your Website? Pros and Cons
The decision to put your prices on your site is a strategic decision for your business. In some ways, it can make you feel vulnerable. But ask yourself: What does my prospective customer want and need? Studies have shown the consumers want to see prices of products and services. Even a price range is sufficient. But many business owners have …
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Managing Your Website Redesign Project – 22 Point Checklist
I know many of you are thinking it's time to redesign your website, but you don't know where to start or how to manage the project. Let me share my experience with you in hopes that it will make your website redesign process smooth and efficient. Back in 2015, after 11 months of hard planning and implementation, multiple website graphics and …
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How to Choose a Website Designer: 17 Tips
When you’re a small business owner, it's important to choose a website designer carefully. It's a crucial strategic decision, as a good website can bring you more business and a bad one can drive away prospective customers. Since this decision -- and your website -- are foundational to your business success, selecting the right website designer is …
How to Choose the Best Marketing Techniques
"I'm going nuts," one of my private clients emailed me last week. "There are so many marketing techniques, how in the world do I choose the best marketing techniques for my business, without making massive mistakes?" Putting together your marketing plan and your marketing campaigns can be a daunting task. You hear rumors that a specific …
Are Email Newsletters Dead?
There are three email newsletters I read faithfully, every single time they enter my Inbox. I subscribe to over 20 newsletters, but only three are "never miss reading" newsletters. Would you say email newsletters are dead because I don't read 17 immediately, or would you say it's very much alive because of the three I read right away? There's …
