What's New: Last week, my friend Anastacia Brice told me about the AI tool Jasper, and their Terms of Service which says you give them the right to use your content (Jasper's bolding, not mine): I'm not an attorney. But this clearly says they can reproduce, modify, or publish any of your content (both inputs and outputs). See Terms of …
Lurker Alert: The Art of Audience, Student and Mastermind Group Engagement
Who are those people who attend your mastermind group, Q+A session, or class but never talk? Why do people on Facebook and LinkedIn never respond? And how do you get them talking? Back in the mid-90s when I first went online via CompuServe (remember those days??), we noticed that for every 10 people looking at the message forum, one person …
Lurker Alert: The Art of Audience, Student and Mastermind Group EngagementRead More
The Power of Branding in Launching a New Service
When we think of branding, we instantly think of branding for products, right? Let me tell you a story about the importance of good brand design when launching a new service. Back in the summer of 2011, my JV partner and I were designing a new mastermind group program. We each ran our own, separate businesses that had their own branding. …
12 Must-Have Items to Put in Your Welcome Email
Think of a new client, new student, new member, or new email list subscriber as a guest in your home. How will you make them feel welcomed and appreciated? Your first email to them, your "Welcome" email, can begin that relationship -- and turn a one-way conversation into a two-way conversation between your business and your customer. Make it …
The Problem with Niches
My client Mary called me and cried, "I need to find my niche!" She had been told, repeatedly, that she needed to find a narrow niche for her Executive Coaching business so that she could be more noticeable. There is a pack of coaches who market themselves to business professionals, managers, and C-suite executives. How can she be unique and …
6 Copywriting Steps for Non-Copywriters
It's "back to basics" time, so let's talk about copywriting your marketing materials! Here are the steps to any marketing copywriting, whether you are selling services or products. In a previous blog post, I gave you some formulas you can use to write good headlines for your sales pages and newsletters. (If you didn't see the post, you can read it …