If you've been in business for a while, you probably already have a marketing model that is working for you. Or, at least it used to work for you... There are seven different areas in your business where rethinking and reinvention are possible: Marketing is a great area for innovation and change! Have things changed in your business and …
Watch Out for the Hey-Baby-Wanna-Get-Lucky Marketers
There are two things I cannot abide: liars and thieves. This is a story about a liar. Last night, I got an email from an internet marketing company who knows nothing about marketing and nothing about me. How do I know? I simply read his marketing email to me. It started like this: I've been following your blog for some time now and I …
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Bombarded With Reciprocal Link Requests
Have you noticed lately that you are getting a lot of requests for link exchanges? At first you think, "Hey, great, someone noticed my website!" But look a little closer and you'll find that these are link exchange companies that are hired to find reciprocal links for their site. Most of these are sites you've never heard of. A link exchange may …
The 60-Second Newsletter Concept
Do you spend too much time writing your newsletter each month? Do your readers actually read it…or is it too long? These days your customers are time-constrained. There's always too much to do, too many appointments, too many tasks. Finding time to read your newsletter may be asking too much. Enter the "60-Second Newsletter" …
Is the Problem Traffic or Copywriting?
I recently worked with a client, Lydia, who has a beautiful website. The graphics, layout, and branding are perfect. So why wasn't Lydia getting more sales? The first thing we needed to do was some detective work. Why? Because we don't know if her problem is that she's not getting enough traffic to her website or if the problem is that …
Booting Spammers Out of Your Mailing List
I've noticed a trend lately: a lot of sign-ups to my mailing list from the same IP address. So I did a little research and lo-and-behold, it's a "zombie" computer automatically signing up for ezines in order to steal the return address when you send the "thanks for signing up" autoresponder. (Those little stinkers!) So, what do you do? First, …