Do you have people on your mailing list who don't open your emails? Do you have connections on social media who don't respond to your posts? Consider creating a re-engagement campaign to reconnect with them. First, if you can, segment your list and target your re-engagement campaign only to those who are inactive. That will help you to focus your …
Self-Quiz: Is It Time to Re-design Your Website?
If your website is not giving you the results you want, or if your business has grown and changed over the past few years, many business owners start asking, Should I redesign my website now? Your website is the front door by which your customers enter. If it's amateurish, hard to read, difficult to navigate, or poorly designed, your customers …
8 Tips for Creating Videos to Market Your Services
First, let me get a secret off my chest: it took my colleague Pamela Wilson and I nearly 8 hours to create an 8-minute video. Yes, it's true...everything that could go wrong did go wrong. But I learned a lot along the way and I want to share some of this great adventure in video with you. Video is a super way to market your mastermind groups, …
Getting Your Website Seen on Search Engines
When people search for you on Google, does your site show up on page 1 -- or on page 20 -- of the search engine results? Since 84% of internet traffic goes through search engines, being ranked highly by search engines will send you a huge number of prospective customers. Are search engines sending you enough traffic to build your …
Are Thieves Stealing Your Website Text?
Last week, I promised you a story about a thief. There are some extraordinarily lazy people out there who would rather steal the carefully-crafted text from your site and put it on their own, rather than do the work on describing their own services and products. Think it doesn't happen or won't happen to you? Think again. Back in 2004, I wrote …
Will Facebook Terminate You? Facebook Strategy Tips for the Small Biz Owner
If you're seriously interested in using Facebook for marketing, you may be heading for trouble. The solution is easier than you think. If you make class announcements, offer products or services, or in any way do marketing for your business on your personal profile, Facebook could remove your account completely. According to the Facebook …
Will Facebook Terminate You? Facebook Strategy Tips for the Small Biz OwnerRead More