Today I'm sending an email to my entire mailing list, asking them if they're receiving two emails from me -- and suggesting that they unsubscribe from one (or both!) in order to help them deal with email and information overload. Here's how it happens: someone signs up for your mailing list by registering for a free class. Next month, you offer a …
When Social Media Really Works
A few months ago, I posted a note on my Facebook page about how our cat brought a dead mouse into the house, got chased around by us (looking like idiots), and eventually dropped the dead mouse in the cat toy box alongside her catnip toys. My peeps loved that note and shared so many stories of the cool things their cats have done (with and …
FTC Guidelines on Testimonials and Endorsements
The USA Federal Trade Commission (FTC) have guidelines on what's an acceptable practice for businesses using testimonials and "celebrity" endorsements. So why do we care? Because the FTC clearly states that results that are NOT typical, even if they use the disclaimer "results not typical" (like all those diet ads you see), are not …
Why Do People Unsubscribe?
According to MarketingSherpa research at their latest Email Summit, "Inbox Clutter" isn't the real reason people unsubscribe from your mailings. The top two real reasons people unsubscribe from your ezine or mailing list is: Emails weren't relevant to me.Received too many emails from the sender. MarketingSherpa goes on to say, "The top two …
Ethical SEO
If you're new the world of search engine optimization (SEO), you may ask, "Is there really a difference between ethical SEO and unethical SEO?" Since the beginning of SEO we've divided SEO techniques into two camps: White Hat SEO (the good techniques) and Black Hat SEO (the bad techniques). Remember in old Western movies, the sheriff always wore a …
How to Choose the Right Keywords
I was emailing with a colleague the other day, and she asked, "How do you pick keywords that will help, without drowning against the 40 billion other people who are using those same keywords? And, if you pick ones with less competition, then no one is actually searching them, right?" Great questions! Here's how I answered her: When I teach my …