There is a delicate balance between the fee you need/want to charge for your products and services and the fee that people are willing to pay. But with so many business costs rising, there comes a time when you must raise your rates in order to remain profitable. In addition, as your skill, knowledge and experiences grow, you are more valuable to …
3 Headline Formulas For Non-Copywriters
This blog post is for the rest of us – people who are NOT professional copywriters but need good copy and good headlines for our websites, email newsletters, and social media ads. Let's focus on writing good headlines. Or, in the case of email newsletters, good subject lines. The purpose of a headline or subject line is to grab the reader's …
6 Copywriting Steps for Non-Copywriters
It's "back to basics" time, so let's talk about copywriting your marketing materials! Here are the steps to any marketing copywriting, whether you are selling services or products. In a previous blog post, I gave you some formulas you can use to write good headlines for your sales pages and newsletters. (If you didn't see the post, you can read it …
Should You Put Your Prices on Your Website? Pros and Cons
The decision to put your prices on your site is a strategic one for your business. In some ways it can make you feel vulnerable. Ask yourself: What does my prospective client want and need? Studies have shown the consumers want to see prices of products and services. Even a price range is sufficient. But many business owners have reasons why …
Should You Put Your Prices on Your Website? Pros and ConsRead More
Can You Explain Your Target Audience in 15 Minutes?
I had a tough discussion with a client yesterday. She needs to hire a marketing manager, but would rather find a person who knows her narrowly niched target audience intimately and then teach them marketing skills. I suggested to her that she turn it around. It would be far easier to first find a marketing expert who had all the skills she needed …
Can You Explain Your Target Audience in 15 Minutes?Read More
The 7-Question Sales Script
When speaking with prospective clients or mastermind group members, it’s helpful to know in advance how to frame the conversation and design the flow of the meeting. The goal of the sales conversation is to determine the needs of the client and to see which of your products and services are the best fit for them. Selling has gotten a bad …