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Marketing & Sales

Home > Self-Employed Success Blog > Marketing & Sales
Do You Have Enough Clients To Survive?

Do You Have Enough Clients To Survive?

Karyn Greenstreet

When your business is offering a one-on-one or group service, you have to determine how many clients you'll need in order to reach your goals. You don't have to have a group of ready-made clients when you begin, but it helps if you have a good network of people who you can approach, asking them to become clients. Start by making a list of your …

Do You Have Enough Clients To Survive?Read More

Filed Under: Business Strategy & Planning, Marketing & Sales

12 Must-Have Items to Put in Your Welcome Email

12 Must-Have Items to Put in Your Welcome Email

Karyn Greenstreet

Think of a new client, new student, new member, or new email list subscriber as a guest in your home. How will you make them feel welcomed and appreciated? Your first email to them, your "Welcome" email, can begin that relationship -- and turn a one-way conversation into a two-way conversation between your business and your customer. Make it …

12 Must-Have Items to Put in Your Welcome EmailRead More

Filed Under: Internet & Social Media Marketing, Marketing & Sales

The Problem with Niches

The Problem with Niches

Karyn Greenstreet

My client Mary called me and cried, "I need to find my niche!" She had been told, repeatedly, that she needed to find a narrow niche for her Executive Coaching business so that she could be more noticeable. There is a pack of coaches who market themselves to business professionals, managers, and C-suite executives. How can she be unique and …

The Problem with NichesRead More

Filed Under: Internet & Social Media Marketing, Marketing & Sales

Do customers prefer blogs or videos

Do Customers Prefer Blogs or Videos?

Karyn Greenstreet

I ran a marketing experiment a few weeks ago, sending out an email newsletter, offering my readers either a blog post or a video tutorial on the same topic (setting and raising your fees). I wanted to see which content format they preferred, text or video. The results were surprising! Blog post: 9 things to consider when raising your fees …

Do Customers Prefer Blogs or Videos?Read More

Filed Under: Business Strategy & Planning, Marketing & Sales

How To Raise Your Fees

How To Raise Your Fees

Karyn Greenstreet

There is a delicate balance between the fee you need/want to charge for your products and services and the fee that people are willing to pay. But with so many business costs rising, there comes a time when you must raise your rates in order to remain profitable. In addition, as your skill, knowledge and experiences grow, you are more valuable to …

How To Raise Your FeesRead More

Filed Under: Business Strategy & Planning, Marketing & Sales

3 Headline Formulas For Non-Copywriters

3 Headline Formulas For Non-Copywriters

Karyn Greenstreet

This blog post is for the rest of us – people who are NOT professional copywriters but need good copy and good headlines for our websites, email newsletters, and social media ads. Let's focus on writing good headlines. Or, in the case of email newsletters, good subject lines. The purpose of a headline or subject line is to grab the reader's …

3 Headline Formulas For Non-CopywritersRead More

Filed Under: Internet & Social Media Marketing, Marketing & Sales

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