Small Business Consulting for the Self-Employed
I wanted to share the results of a survey I conducted two weeks ago about email marketing. Hopefully it will help you with your own marketing campaign planning. I asked people whether they preferred getting the full text of a article being sent via an email newsletter, or if they preferred a short summary plus a link to the blog post …
Survey Results: Full Text vs. Link in Email NewslettersRead More
For busy business owners, the most efficient way to create new revenue streams is to take what you know (and what you've already created), and leverage your content into multiple paid services and products. It will dramatically increase your revenue stream and holistically serve your customers. When you have a deep interest and knowledge in a …
The decision to put your prices on your site is a strategic decision for your business. In some ways, it can make you feel vulnerable. But ask yourself: What does my prospective customer want and need? Studies have shown the consumers want to see prices of products and services. Even a price range is sufficient. But many business owners have …
Should You Put Your Prices on Your Website? Pros and ConsRead More
There is a delicate balance between the fee you need/want to charge for your products and services and the fee your clients are willing to pay. With your business costs rising, there comes a time when you must raise your rates to remain profitable. In addition, as your skill, knowledge and experience levels grow, you become more valuable to your …
"I'm going nuts," one of my private clients emailed me last week. "There are so many marketing techniques, how in the world do I choose the best marketing techniques for my business, without making massive mistakes?" Putting together your marketing plan and your marketing campaigns can be a daunting task. You hear rumors that a specific …
I heard a good metaphor many years ago that I want to share with you. It's all about the clear distinction between using content marketing strategies that share you free content -- and having little shoes shaken out of your head. Let's assume that for the past 20 years, you've purchased all your shoes at your local shoe store. Tomorrow you go into …
