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Marketing & Sales

Home > Self-Employed Success Blog > Marketing & Sales
3 Headline Formulas For Non-Copywriters

3 Headline Formulas For Non-Copywriters

Karyn Greenstreet

This blog post is for the rest of us – people who are NOT professional copywriters but need attention-getting copy and strong headlines. Let’s focus on writing good headlines for website sales pages and social media. Or, in the case of email newsletters, good subject lines. The purpose of a headline or subject line is to grab the reader's …

3 Headline Formulas For Non-CopywritersRead More

Filed Under: Internet & Social Media Marketing, Marketing & Sales

Artificial intelligence AI typing your content

Who Owns Your AI-Generated Content?

Karyn Greenstreet

What's New:  Last week, my friend Anastacia Brice told me about the AI tool Jasper, and their Terms of Service which says you give them the right to use your content (Jasper's bolding, not mine): I'm not an attorney. But this clearly says they can reproduce, modify, or publish any of your content (both inputs and outputs). See Terms of …

Who Owns Your AI-Generated Content?Read More

Filed Under: Internet & Social Media Marketing, Marketing & Sales

How to make the most out of a business networking event / For All Mastermind Group Facilitators!

How To Make the Most Out of a Business Networking Event

Karyn Greenstreet

You’re not alone. Most people are uncomfortable walking into a roomful of strangers. But networking at business events can help you grow your business and allow you to do hands-on marketing research. Learning to mingle and to follow-up with business networking contacts is crucial to your self-employment success. The following …

How To Make the Most Out of a Business Networking EventRead More

Filed Under: Marketing & Sales

Should You Put Your Prices on Your Website? Pros and Cons

Should You Put Your Prices on Your Website? Pros and Cons

Karyn Greenstreet

The decision to put your prices on your site is a strategic one for your business. In some ways it can make you feel vulnerable. But ask yourself: What does my prospective customer want and need? Studies have shown the consumers want to see prices of products and services. Even a price range is sufficient. But many business owners have …

Should You Put Your Prices on Your Website? Pros and ConsRead More

Filed Under: Internet & Social Media Marketing, Marketing & Sales

The Power of Branding in Launching a New Service

The Power of Branding in Launching a New Service

Karyn Greenstreet

When we think of branding, we instantly think of branding for products, right? Let me tell you a story about the importance of good brand design when launching a new service. Back in the summer of 2011, my JV partner and I were designing a new mastermind group program. We each ran our own, separate businesses that had their own branding. …

The Power of Branding in Launching a New ServiceRead More

Filed Under: Internet & Social Media Marketing, Marketing & Sales

Do You Have Enough Clients To Survive?

Do You Have Enough Clients To Survive?

Karyn Greenstreet

When your business is offering a one-on-one or group service, you have to determine how many clients you'll need in order to reach your goals. You don't have to have a group of ready-made clients when you begin, but it helps if you have a good network of people who you can approach, asking them to become clients. Start by making a list of your …

Do You Have Enough Clients To Survive?Read More

Filed Under: Business Strategy & Planning, Marketing & Sales

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