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Marketing & Sales

Home > Self-Employed Success Blog > Marketing & Sales
Should You Put Your Prices on Your Website? Pros and Cons

Should You Put Your Prices on Your Website? Pros and Cons

Karyn Greenstreet

The decision to put your prices on your site is a strategic one for your business. In some ways it can make you feel vulnerable. But ask yourself: What does my prospective customer want and need? Studies have shown the consumers want to see prices of products and services. Even a price range is sufficient. But many business owners have …

Should You Put Your Prices on Your Website? Pros and ConsRead More

Filed Under: Internet & Social Media Marketing, Marketing & Sales

The Power of Branding in Launching a New Service

The Power of Branding in Launching a New Service

Karyn Greenstreet

When we think of branding, we instantly think of branding for products, right? Let me tell you a story about the importance of good brand design when launching a new service. Back in the summer of 2011, my JV partner and I were designing a new mastermind group program. We each ran our own, separate businesses that had their own branding. …

The Power of Branding in Launching a New ServiceRead More

Filed Under: Internet & Social Media Marketing, Marketing & Sales

3 Headline Formulas For Non-Copywriters

3 Headline Formulas For Non-Copywriters

Karyn Greenstreet

This blog post is for the rest of us – people who are NOT professional copywriters but need good copy and good headlines for our websites, email newsletters, and social media ads. Let's focus on writing good headlines. Or, in the case of email newsletters, good subject lines. The purpose of a headline or subject line is to grab the reader's …

3 Headline Formulas For Non-CopywritersRead More

Filed Under: Internet & Social Media Marketing, Marketing & Sales

Do You Have Enough Clients To Survive?

Do You Have Enough Clients To Survive?

Karyn Greenstreet

When your business is offering a one-on-one or group service, you have to determine how many clients you'll need in order to reach your goals. You don't have to have a group of ready-made clients when you begin, but it helps if you have a good network of people who you can approach, asking them to become clients. Start by making a list of your …

Do You Have Enough Clients To Survive?Read More

Filed Under: Business Strategy & Planning, Marketing & Sales

sales script

The 7-Question Sales Script

Karyn Greenstreet

When speaking with prospective clients or mastermind group members, it’s helpful to know in advance how to frame the conversation and design the flow of the meeting. The goal of the sales conversation is to determine the needs of the client and to see which of your products and services are the best fit for them. Selling has gotten a bad …

The 7-Question Sales ScriptRead More

Filed Under: Marketing & Sales

12 Must-Have Items to Put in Your Welcome Email

12 Must-Have Items to Put in Your Welcome Email

Karyn Greenstreet

Think of a new client, new student, new member, or new email list subscriber as a guest in your home. How will you make them feel welcomed and appreciated? Your first email to them, your "Welcome" email, can begin that relationship -- and turn a one-way conversation into a two-way conversation between your business and your customer. Make it …

12 Must-Have Items to Put in Your Welcome EmailRead More

Filed Under: Internet & Social Media Marketing, Marketing & Sales

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