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Marketing & Sales

Home > Self-Employed Success Blog > Marketing & Sales
Should You Put Your Prices on Your Website? Pros and Cons

Should You Put Your Prices on Your Website? Pros and Cons

Karyn Greenstreet

The decision to put your prices on your site is a strategic one for your business. In some ways it can make you feel vulnerable. Ask yourself: What does my prospective client want and need? Studies have shown the consumers want to see prices of products and services. Even a price range is sufficient. But many business owners have reasons why …

Should You Put Your Prices on Your Website? Pros and ConsRead More

Filed Under: Internet & Social Media Marketing, Marketing & Sales

Controlling the Time Monster / Can You Explain Your Target Audience in 15 Minutes?

Can You Explain Your Target Audience in 15 Minutes?

Karyn Greenstreet

I had a tough discussion with a client yesterday. She needs to hire a marketing manager, but would rather find a person who knows her narrowly niched target audience intimately and then teach them marketing skills. I suggested to her that she turn it around. It would be far easier to first find a marketing expert who had all the skills she needed …

Can You Explain Your Target Audience in 15 Minutes?Read More

Filed Under: Business Strategy & Planning, Marketing & Sales

sales script

The 7-Question Sales Script

Karyn Greenstreet

When speaking with prospective clients or mastermind group members, it’s helpful to know in advance how to frame the conversation and design the flow of the meeting. The goal of the sales conversation is to determine the needs of the client and to see which of your products and services are the best fit for them. Selling has gotten a bad …

The 7-Question Sales ScriptRead More

Filed Under: Marketing & Sales

The I Love Lucy Guide to Marketing

The I Love Lucy Guide to Marketing

Karyn Greenstreet

In the 1950s television show, Lucy has one overriding goal: to break into show biz and to get Ricky to put her in his nightclub act. The thousands of wacky and inventive ways she went about trying to achieve this goal is what made the TV show so hilarious. Here's what Lucy can teach you about marketing There are no silver bullets, no magical "one …

The I Love Lucy Guide to MarketingRead More

Filed Under: Business Strategy & Planning, Marketing & Sales

How to Choose the Best Marketing Techniques & Are you a jumper or a planner? & Article Syndication, Duplicate Content, and SEO

How to Choose the Best Marketing Techniques

Karyn Greenstreet

"I'm going nuts," one of my private clients emailed me last week. "There are so many marketing techniques, how in the world do I choose the best marketing techniques for my business, without making massive mistakes?" Putting together your marketing plan and your marketing campaigns can be a daunting task. You hear rumors that a specific …

How to Choose the Best Marketing TechniquesRead More

Filed Under: Internet & Social Media Marketing, Marketing & Sales

What do your web statistics mean anyway?

What Do Your Web Site Statistics Mean, Anyway?

Karyn Greenstreet

The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count “hits” in different ways. If someone visits a page on your site doesn’t mean that they read it completely. The idea with web site …

What Do Your Web Site Statistics Mean, Anyway?Read More

Filed Under: Internet & Social Media Marketing, Marketing & Sales

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