A few years ago on NPR radio's "Fresh Air" program, they did a tribute to Lorraine Hunt Lieberson, the famous mezzo-soprano who died that week at age 52 after a long illness. Lloyd Schwartz said of her, "She went from triumph to triumph, yet never became a Diva, never lost her sense of purpose, or her sense of humor about herself." In the …
All Marketers Are Liars (the book)
I just got finished reading Seth Godin's "All Marketers Are Liars." The crux of the book is that to effectively market your service or product, it's not enough to list the benefits, you have to tell a story to an audience who is ready to listen to and connect to the story. For instance, the "story" at WholeFoods Supermarkets is that the experience …