A few months ago, I posted a note on my Facebook page about how our cat brought a dead mouse into the house, got chased around by us (looking like idiots), and eventually dropped the dead mouse in the cat toy box alongside her catnip toys. My peeps loved that note and shared so many stories of the cool things their cats have done (with and …
10 Ways to Grow Your Mailing List
Wow, you are going to kill me, but I have to say it: It doesn't matter how good your website is, if people don't come back often. Your website gets them interested; your ongoing relationship with them gets them to buy. The real key to e-commerce is building a mailing list of people who are interested in the topics you write, speak and teach …
Great Copywriting Tips
All small business owners need to learn good copywriting skills. If you haven't visited CopyBlogger yet, I strongly encourage you to do so...today! CopyBlogger offers tips and tutorials on good copywriting. Their recent blog posting, Just Say No to These Three Enemies of Clear and Direct Writing, is a perfect example of what you'll learn on …
Is Word-of-Mouth Too Passive to Be Effective?
If you've been anywhere around the Internet in the past five years or so, you would have heard about the internet equivalent to word-of-mouth advertising: viral marketing. Lots of people love the idea of word-of-mouth and viral marketing because it doesn't require a lot of work. Just ask people to talk about you, right? Wrong. Word-of-mouth …
What Is “Cream of Tartar??”
I was in the grocery store the other day, standing near the customer service counter. A woman in her late 30s came up to the counter and asked, "Where can I find Cream of Tartar? My son needs it for a science project." The customer service person (who was in her early 20s) looked lost. She didn't know what Cream of Tartar was either. I piped up …
Hummer: Restore Your Manhood
Marketing gurus tell us that people buy for emotional reasons, then find facts to support their decision. I saw a great commercial on TV last night which can clearly show you how to market to people's emotions. The scene opens with two men at a checkout counter in a supermarket. The first man is buying "good for you" food, like tofu. He looks …