Small Business Consulting for the Self-Employed
Don't go after the "once and done client" when you could be thinking about "lifetime clients" instead. Lifetime clients are those who come back again and again because they love what you have to offer and you've listened to their needs -- throughout their entire lifetime. Whether it's their entire human lifetime, the lifetime of their business, …
The Lifetime Client: Find Them, Love Them, Keep ThemRead More
I went to a professional video techniques workshop one weekend with Rick Toone and Ken McArthur. They focused on the importance of planning when creating a video as a marketing tool for your business. They talked about being strategic in your intention for the purpose of each scene, the overall message of your video, and what will you do with …
Earlier this month, I received the infamous Netflix email, telling me that they were increasing fees and separating their streaming package offering from their DVD-by-mail package offering. I read the rants by infuriated customers on Facebook and Twitter. But there was one glaring mistake that Netflix made that could have circumvented the whole …
I saw a great article today, Purple Envelopes:How to Grab Your Prospect's Attention. It's a great marketing tip, and a great example on how being YOU can really help with your marketing success. Even if you don't do paper mailings, read the article. How can you apply this concept to your own marketing techniques? …
Each morning, as the sun begins to shine on the side of the house, the birds begin lining up on the lawn. They're very smart, entrepreneurial type birds: each morning, as the sun warms up the side of the house, tent caterpillars begin to climb up the house. It's like a buffet for birds. They understand instinctively what we resist intellectually: …
