A recent discussion on a message board got my attention. The discussion was about writing your own articles for your email newsletter or blog, versus using one of the free ones by another author which you can find on the articles banks. When I work with small business clients, whether they're marketing locally or nationally, I often encourage them …
The Lifetime Client: Find Them, Love Them, Keep Them
Don't go after the "once and done client" when you could be thinking about "lifetime clients" instead. Lifetime clients are those who come back again and again because they love what you have to offer and you've listened to their needs -- throughout their entire lifetime. Whether it's their entire human lifetime, the lifetime of their business, …
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The Best Advice I’ve Gotten So Far
What’s Your Intention?
I went to a professional video techniques workshop one weekend with Rick Toone and Ken McArthur. They focused on the importance of planning when creating a video as a marketing tool for your business. They talked about being strategic in your intention for the purpose of each scene, the overall message of your video, and what will you do with …
The One Big Mistake Netflix Made
Earlier this month, I received the infamous Netflix email, telling me that they were increasing fees and separating their streaming package offering from their DVD-by-mail package offering. I read the rants by infuriated customers on Facebook and Twitter. But there was one glaring mistake that Netflix made that could have circumvented the whole …
Purple Envelopes – NOW You’re Being You
I saw a great article today, Purple Envelopes:How to Grab Your Prospect's Attention. It's a great marketing tip, and a great example on how being YOU can really help with your marketing success. Even if you don't do paper mailings, read the article. How can you apply this concept to your own marketing techniques? …