Wandering down the street in New York City early one morning, I noticed a group of people standing in front of the doors to Macy's department store. Since it was 9:00 a.m., I assumed they were waiting for the store to open. But as I walked by I noticed a sign in every door that clearly said: Store Hours 10:00 am – 9:00 pm. So why were they …
10-Minute Marketing Tasks You Can Do Easily
As a small business owner, your days are filled with meetings to attend, task lists to complete, and hundreds of other pressing items that all seem to need your attention right now. Oftentimes, marketing doesn’t make the cut. But there are quick, easy ways to accomplish your marketing goals in 10 minutes or less. Here's 12 easy marketing tasks you …
8 Tips for Creating Videos to Market Your Services
First, let me get a secret off my chest: it took my colleague Pamela Wilson and I nearly 8 hours to create an 8-minute video. Yes, it's true...everything that could go wrong did go wrong. But I learned a lot along the way and I want to share some of this great adventure in video with you. Video is a super way to market your mastermind groups, …
Should You Write Your Own Articles?
A recent discussion on a message board got my attention. The discussion was about writing your own articles for your email newsletter or blog, versus using one of the free ones by another author which you can find on the articles banks. When I work with small business clients, whether they're marketing locally or nationally, I often encourage them …
The Lifetime Client: Find Them, Love Them, Keep Them
Don't go after the "once and done client" when you could be thinking about "lifetime clients" instead. Lifetime clients are those who come back again and again because they love what you have to offer and you've listened to their needs -- throughout their entire lifetime. Whether it's their entire human lifetime, the lifetime of their business, …
The Lifetime Client: Find Them, Love Them, Keep ThemRead More
