A recent discussion on a message board got my attention. The discussion was about writing your own articles for your email newsletter or blog, versus using one of the free ones by another author which you can find on the articles banks.
When I work with small business clients, whether they’re marketing locally or nationally, I often encourage them to either write their own content or have it ghost-written by a professional writer. They are trying to create a public image as an expert in some field, and having your own byline on blog posts helps build that reputation (as does public speaking and teaching).
Having someone else’s byline on articles in your ezine can never build your own personal reputation, no matter the content of the article. And, worse, might possibly distract the reader to visit the guest author’s website instead of your own.
At the very least, I encourage my clients to include one of their own articles PLUS an article written by someone else who is complementary to their business. For instance, a chiropractor might include one of her own articles, plus an article written by a massage therapist or nutritionist.
When a New Business Model Sneaks Up On You
Karyn, I can attest to the viability of writing articles. I write an article titled “painting 101” in a quarterly paper and I was extremely surprised at how many people are interested in that piece. We have had many clients call and tell us that they have been clipping the articles for three or four years and would not use anyone else! The articles apparently lend credibility to my business and help seel customers before they even call us! What I think is exciting is the fact that these articles are in a very limited market and once I get my articles on our website and in other e-zines, I’ll bet the response is greater still. Thanks for the really useful tips!
Karyn,
Thanks for the List! I have written many articles for my Blog…and now I want to get them onto more sites. This is going to really help! Thanks for your newsletter and blog. You are an inspiration!
I’ll be adding to the Article Banks list every few months. Some sites disappear and other (better) sites are created.
Karyn