There are hundreds, if not thousands, of hosting companies out there. They come in all price ranges, and with all kinds of bells and whistles. Here are some things you may want to look for in a hosting company, especially if your website is part of your overall marketing plan to sell products or services. Money Back Guarantee - I put this first, …
SEO Checklist for Small Business Owners
It's easy to forget the the simplest SEO tasks when you're busy. Search engines can drive a huge amount of traffic to your site, but only if you're consistent about doing the SEO work. Here's a simple checklist reminder for the next time you post on your blog or add a new page to your site. This list doesn't include overarching SEO techniques for …
Has Your Website Designer Disappeared?
A strange phenomenon has been spreading like a virus over the past few years. In the past four months alone, three of my clients have told me that their website designer or virtual assistant has "disappeared." No return phone calls, unanswered emails. Gone, gone, gone. Kidnapping? Hardly. When the economy gets tough or the revenue numbers don't ad …
Managing Your Website Redesign Project – 22 Point Checklist
I know many of you are thinking it's time to redesign your website, but you don't know where to start or how to manage the project. Let me share my experience with you in hopes that it will make your website redesign process smooth and efficient. After 11 months of hard planning and implementation, multiple website graphics and layout choices, and …
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Bombarded With Reciprocal Link Requests
Have you noticed lately that you are getting a lot of requests for link exchanges? At first you think, "Hey, great, someone noticed my website!" But look a little closer and you'll find that these are link exchange companies that are hired to find reciprocal links for their site. Most of these are sites you've never heard of. A link exchange may …
Is the Problem Traffic or Copywriting?
I recently worked with a client, Lydia, who has a beautiful website. The graphics, layout, and branding are perfect. So why wasn't Lydia getting more sales? The first thing we needed to do was some detective work. Why? Because we don't know if her problem is that she's not getting enough traffic to her website or if the problem is that …