Small Business Consulting for the Self-Employed
I know many of you are thinking it's time to redesign your website, but you don't know where to start or how to manage the project. Let me share my experience with you in hopes that it will make your website redesign process smooth and efficient. Back in 2015, after 11 months of hard planning and implementation, multiple website graphics and …
Managing Your Website Redesign Project – 22 Point ChecklistRead More
When you’re a small business owner, it's important to choose a website designer carefully. It's a crucial strategic decision, as a good website can bring you more business and a bad one can drive away prospective customers. Since this decision -- and your website -- are foundational to your business success, selecting the right website designer is …
According to Jakob Nielson, a website usability expert, one of the most important things that prospective customers are looking for on your website is pricing. Yet so many service businesses do not include their pricing on their site. This is understandable if your service is customized for each client and there's a proposal process to bid on a …
Want to Turn Off Website Visitors? Don’t Include Your PricesRead More
There are hundreds, if not thousands, of hosting companies out there. They come in all price ranges, and with all kinds of bells and whistles. Here are some things you may want to look for in a hosting company, especially if your website is part of your overall marketing plan to sell products or services. Money Back Guarantee - I put this first, …
It's easy to forget the the simplest SEO tasks when you're busy. Search engines can drive a huge amount of traffic to your site, but only if you're consistent about doing the SEO work. Here's a simple checklist reminder for the next time you post on your blog or add a new page to your site. This list doesn't include overarching SEO techniques for …
A strange phenomenon has been spreading like a virus over the past few years. In the past four months alone, three of my clients have told me that their website designer or virtual assistant has "disappeared." No return phone calls, unanswered emails. Gone, gone, gone. Kidnapping? Hardly. When the economy gets tough or the revenue numbers don't ad …
