Small Business Consulting for the Entrepreneur
Imagine that you enter an unfamiliar supermarket or hardware store. Typically you're not going in these types of stores to browse around for fun: you know what you want before you walk in the door. How do you tackle the task of finding the specific item you want? For most people, they'll do one of two things: they'll grab the first employee they …
Websites and Supermarkets: How We Hunt for What We WantRead More
Last week, I promised you a story about a thief. There are some extraordinarily lazy people out there who would rather steal the carefully-crafted text from your site and put it on their own, rather than do the work on describing their own services and products. Think it doesn't happen or won't happen to you? Think again. Back in 2004, I wrote …
According to Jakob Nielson, a website usability expert, one of the most important things that prospective customers are looking for on your website is pricing. Yet so many service businesses do not include their pricing on their site. This is understandable if your service is customized for each client and there's a proposal process to bid on a …
Want to Turn Off Website Visitors? Don’t Include Your PricesRead More
When you’re a small business owner, it's important to choose a website designer carefully. It's a crucial strategic decision, as a good website can bring you more business and a bad one can drive away prospective customers. Since this decision -- and your website -- are foundational to your business success, selecting the right website designer is …
Recently I heard a story that bears repeating: Several years ago, a well-established company had hired a website designer to create their website for them. After working with this graphic artist for several years, they decided to move to a new graphic artist (my colleague). At the same time, they decided to move to a new hosting company, so they …
All small business owners need to learn good copywriting skills. If you haven't visited CopyBlogger yet, I strongly encourage you to do so...today! CopyBlogger offers tips and tutorials on good copywriting. Their recent blog posting, Just Say No to These Three Enemies of Clear and Direct Writing, is a perfect example of what you'll learn on …
