A recent discussion on a message board got my attention. The discussion was about writing your own articles for your email newsletter or blog, versus using one of the free ones by another author which you can find on the articles banks. When I work with small business clients, whether they're marketing locally or nationally, I often encourage them …
Getting Your Website Seen on Search Engines
When people search for you on Google, does your site show up on page 1 -- or on page 20 -- of the search engine results? Since 84% of internet traffic goes through search engines, being ranked highly by search engines will send you a huge number of prospective customers. Are search engines sending you enough traffic to build your …
Websites and Supermarkets: How We Hunt for What We Want
Imagine that you enter an unfamiliar supermarket or hardware store. Typically you're not going in these types of stores to browse around for fun: you know what you want before you walk in the door. How do you tackle the task of finding the specific item you want? For most people, they'll do one of two things: they'll grab the first employee they …
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Are Thieves Stealing Your Website Text?
Last week, I promised you a story about a thief. There are some extraordinarily lazy people out there who would rather steal the carefully-crafted text from your site and put it on their own, rather than do the work on describing their own services and products. Think it doesn't happen or won't happen to you? Think again. Back in 2004, I wrote …
Who Owns Your Website – You or Your Website Designer?
Recently I heard a story that bears repeating: Several years ago, a well-established company hired a website designer to create a website for them. After working with this design firm for several years, they decided to move to a new website designer (my colleague). At the same time, they decided to move to a new hosting company, so they simply …
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Great Copywriting Tips
All small business owners need to learn good copywriting skills. If you haven't visited CopyBlogger yet, I strongly encourage you to do so...today! CopyBlogger offers tips and tutorials on good copywriting. Their recent blog posting, Just Say No to These Three Enemies of Clear and Direct Writing, is a perfect example of what you'll learn on …