Website usability is all the rage these days. Why? Because if people can't use your website, if it's too cumbersome and confusing, they will leave (and go visit your competitor's website!). The United States government has gotten into the act -- in a good way. Their usability website offers free advice on how to make a website …
Top 10 Website Mistakes: Are YOU Making Them?
Although personal and business websites have been in existence for more than 10 years, I’m still seeing small business owners make the same mistakes on their websites. Here’s a list of the ones that will drive people away from your site and cause you to lose business (and your reputation as a professional business person). "Under construction" …
Which Internet Marketing Techniques Work?
Small business owners often ask me which internet marketing techniques work best. The answer is, "it depends on your audience." Knowing your target audience and testing to see which techniques they respond to should be your #1 priority in your internet marketing plan. With that said, MarketingSherpa did a survey recently with these …
The Plagiarism Saga Continues (Sorta…)
Imagine my surprise this evening when I opened my email and saw this EntireWeb Ezine that was sent an hour earlier. What's the big deal, right? Except that this author took my article bullets and simply re-wrote the text. I give up. What's the point in writing original articles if someone's just going to borrow your whole article premise, …
Do You Know What Really Hurts?
In the continuing saga of plagiarized website text, I received an email this morning from a coaching colleague, who pointed out that there is another, fifth, site that has stolen my text. I should be immune to this pain by now, right? Here’s the kicker, and why this particular one is so painful: this coach is an MCC (Master Certified Coach) which …