Small Business Consulting for the Self-Employed
I know. I know you’re excited about your new business ideas. I know you have a great idea and when you tell others about it, they think you have a great idea, too. A great idea is the birth of a new small business. But as a self-employed small business owner, you can’t afford to take chances on ideas without getting more information about …
“Ground Truth” and the Importance of Market ResearchRead More
When a cook is writing a cookbook, he tests each recipe in his own kitchen to make sure the instructions are 100% accurate. He may also have friends and colleagues test the recipe, as ovens, ingredients and altitude have a sneaky way of affecting a recipe's success. Let's relate this back to selling services and products. Regardless of your …
Do you have people on your mailing list who don't open your emails? Do you have connections on social media who don't respond to your posts? Consider creating a re-engagement campaign to reconnect with them. First, if you can, segment your list and target your re-engagement campaign only to those who are inactive. That will help you to focus your …
You MUST have a way to measure the results of all your marketing. Tracking the success or failure of a marketing techniques solves the age-old question of "Which marketing techniques should I use?" For instance: When you posted an status update on Facebook, did it increase traffic to your website? When you sent out your last email broadcast, …
Why Marketing Fails #7: Not Tracking Success and FailureRead More
One thing I know for sure: your customers are busy people. They see and hear your marketing message, and they may think, "Hey, that's a great product!" Then a child (or the boss) starts to scream, or an ice storm knocks out power, or they run out of gas on the highway, and POOF! -- Instant Distraction. Placing just one advertising message and …
Remember the childhood game, Pin The Tail on the Donkey? You would be blindfolded, spun around three times, and a paper donkey tail would be put in your hand. Your job was to "find the donkey" and attach the tail to it, without raising the blindfold. Lots of fun! (When you were 6 years old. Not so much today.) In business and marketing, working …
