A few years ago in the grocery store, I had an epiphany of the effectiveness of marketing message and marketing differentiation. How can you stand out in a crowded marketplace? My husband loves cheese -- specifically cheddar cheese. He swoons over the decision about which cheese to purchase. He'll stand in front of the display of cheeses in the …
The Value of Double Opt-ins
When creating an email mailing list, there is a feature you should consider using: the double opt-in. A double opt-in works like this: First, a person who wants to be on your mailing list either fills out a form on your website or gives you their email address in some other way. That's the "first opt-in." Second, the mailing list system sends …
Redesign Your Marketing Model
If you've been in business for a while, you probably already have a marketing model that is working for you. Or, at least it used to work for you... There are seven different areas in your business where rethinking and reinvention are possible: Marketing is a great area for innovation and change! Have things changed in your business and …
Watch Out for the Hey-Baby-Wanna-Get-Lucky Marketers
There are two things I cannot abide: liars and thieves. This is a story about a liar. Last night, I got an email from an internet marketing company who knows nothing about marketing and nothing about me. How do I know? I simply read his marketing email to me. It started like this: I've been following your blog for some time now and I …
Watch Out for the Hey-Baby-Wanna-Get-Lucky MarketersRead More
The 60-Second Newsletter Concept
Do you spend too much time writing your newsletter each month? Do your readers actually read it…or is it too long? These days your customers are time-constrained. There's always too much to do, too many appointments, too many tasks. Finding time to read your newsletter may be asking too much. Enter the "60-Second Newsletter" …
Is Election Stress Affecting Your Business?
Whether it’s the USA election or Brexit, September 11 or Hurricane Katrina, the uncertainty that surrounds world events brings up anxiety in people and changes their behavior, which in turn affects your marketing and sales. I've spoken with several colleagues who are having a difficult time filling autumn classes or getting clients to commit to a …