Do you spend too much time writing your newsletter each month? Do your readers actually read it…or is it too long? These days your customers are time-constrained. There's always too much to do, too many appointments, too many tasks. Finding time to read your newsletter may be asking too much. Enter the "60-Second Newsletter" …
Is Election Stress Affecting Your Business?
Whether it’s the USA election or Brexit, September 11 or Hurricane Katrina, the uncertainty that surrounds world events brings up anxiety in people and changes their behavior, which in turn affects your marketing and sales. I've spoken with several colleagues who are having a difficult time filling autumn classes or getting clients to commit to a …
“Ground Truth” and the Importance of Market Research
I know. I know you’re excited about your new business ideas. I know you have a great idea and when you tell others about it, they think you have a great idea, too. A great idea is the birth of a new small business. But as a self-employed small business owner, you can’t afford to take chances on ideas without getting more information about …
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The Importance of Kitchen-Tested Recipes
When a cook is writing a cookbook, he tests each recipe in his own kitchen to make sure the instructions are 100% accurate. He may also have friends and colleagues test the recipe, as ovens, ingredients and altitude have a sneaky way of affecting a recipe's success. Let's relate this back to selling services and products. Regardless of your …
5 Smart Tips to Re-engage Inactive Customers
Do you have people on your mailing list who don't open your emails? Do you have connections on social media who don't respond to your posts? Consider creating a re-engagement campaign to reconnect with them. First, if you can, segment your list and target your re-engagement campaign only to those who are inactive. That will help you to focus your …
Why Marketing Fails #7: Not Tracking Success and Failure
You MUST have a way to measure the results of all your marketing. Tracking the success or failure of a marketing techniques solves the age-old question of "Which marketing techniques should I use?" For instance: When you posted an status update on Facebook, did it increase traffic to your website? When you sent out your last email broadcast, …
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