I'd love to be able to tell you that there are set of linear and finite phases that every small business owner goes through while you're rethinking and redesigning your business model... ...but if I told you that, it would be a lie. But there are some well known phases that you might go through, sometimes circling back to one you thought you …
Deep Thoughts about Your Target Audience
Scaling, leveraging, redesigning, and transforming your business model means looking at all aspects of it -- even those pieces you think are sacrosanct, like your target audience. I know you have spent vast amounts of time defining your perfect customer -- and even more time building relationships with the customers you have. When you’re …
Eeek! Shiny Object Syndrome!
It seems to be a trend that's growing: small business owners are getting distracted by too many ideas or the latest fad, going off in a million directions and never completing anything. This loss of focus is costing you hundreds of hours each year in lost productivity, lost hours, and lost dollars. It even has a name: SOS - Shiny Object …
What Does “Business Redesign” Really Mean?
The phrase "business redesign" might have you quaking in your boots. After all, who wants to start all over again from scratch? Ah. I think I can help by offering up a different definition for you to ponder. Business redesign isn't about tossing it all away and starting from scratch (unless you really, really want to do that). Instead, I think …
What to do about Business Owner Burnout and Fatigue
Over 67% of the small business owners I speak with regularly, have told me they're feeling fatigued, burned out, and lack motivation. It's more prevalent over the past month or two than I've ever seen in all the time I've been a small business consultant. What's up and why is it happening now? I'm not a psychologist, but anyone can figure out …
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It’s Okay to Think Small
In nearly every business book I read and from the lips of nearly every business guru I listen to is the premise that you have to grow your business. Grow, grow, grow -- think big -- and you'll feel successful. More products, more services, more revenue -- and you'll be happy. Bigger is better, right? Here's a secret that I'm going to start …
