Scaling, leveraging, redesigning, and transforming your business model means looking at all aspects of it -- even those pieces you think are sacrosanct, like your target audience. I know you have spent vast amounts of time defining your perfect customer -- and even more time building relationships with the customers you have. When you’re …
Eeek! Shiny Object Syndrome!
It seems to be a trend that's growing: small business owners are getting distracted by too many ideas or the latest fad, going off in a million directions and never completing anything. This loss of focus is costing you hundreds of hours each year in lost productivity, lost hours, and lost dollars. It even has a name: SOS - Shiny Object …
What Does “Business Redesign” Really Mean?
The phrase "business redesign" might have you quaking in your boots. After all, who wants to start all over again from scratch? Ah. I think I can help by offering up a different definition for you to ponder. Business redesign isn't about tossing it all away and starting from scratch (unless you really, really want to do that). Instead, I think …
What to do about Business Owner Burnout and Fatigue
Over 67% of the small business owners I speak with regularly, have told me they're feeling fatigued, burned out, and lack motivation. It's more prevalent over the past month or two than I've ever seen in all the time I've been a small business consultant. What's up and why is it happening now? I'm not a psychologist, but anyone can figure out …
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It’s Okay to Think Small
In nearly every business book I read and from the lips of nearly every business guru I listen to is the premise that you have to grow your business. Grow, grow, grow -- think big -- and you'll feel successful. More products, more services, more revenue -- and you'll be happy. Bigger is better, right? Here's a secret that I'm going to start …
Redesign: What Will Make Your Clients Really Angry?
Joyce was one of my "reinvent your business" clients who likes to take things to the edge, fall off the edge, and either soar or splat. We were discussing all the different aspects of her business model that she could reinvent: her target audience, her product/service offerings, her delivery model, her marketing model, etc. We kept focusing our …
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