When rethinking your business model, different roadblocks spring up along the journey. One that nearly always happens is the business identity crisis: What is my business, and where is it going? It feels as if you're starting out all over again with incredibly basic questions. Darn! Again? Didn't you do this at the very beginning of your …
Feeling Like Your Business Needs to Change?
Something's in the air! Everywhere I turn recently, I keep running into seasoned business owners who tell me stories about how they are changing their business model, reinventing the way they do business, modifying the products/services they offer, and shifting who their target audience is. Some say they're feeling restless: that they know …
When a New Business Model Sneaks Up On You
Claudia didn't have a "big plan" for redesigning her business. She knew she had outgrown her old business model of working with new mothers as her target audience, and had made the decision to stop actively marketing her business. Then things happened that she couldn't have foretold. Recognizing It's Time to Change Claudia confides, "I …
A Lesson From The River
This summer has been a time of turmoil and change in our lives. But as often as I can, I go to the river and sit on a large rock, allowing the sights and sounds and the energy to open my heart and soul to the flow of the Universe. Two days ago, I went to the river with this question in mind: What are the really important lessons in …
Improvement versus Innovation When Transforming Your Business
How can you tell if you should just go after improvements, or if you should go after true innovation when transforming your business? Susan M. Grotevant of the University of Minnesota says, "Old organizations, like old people can become set in their ways." We tiptoe around innovation because it means getting rid of sacred cows, those projects, …
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Drop That Sacred Cow
Do you have services or products that you love, but your customers are unwilling to pay for? Are some of your offerings no longer profitable but you find yourself resistant to removing them from your website? In business we call these "sacred cows," the untouchables that are exempt from questioning. Often you are emotionally attached to them …