Small Business Consulting for the Self-Employed
Joyce was one of my "reinvent your business" clients who likes to take things to the edge, fall off the edge, and either soar or splat. We were discussing all the different aspects of her business model that she could reinvent: her target audience, her product/service offerings, her delivery model, her marketing model, etc. We kept focusing our …
Redesign: What Will Make Your Clients Really Angry?Read More
Did you know your business runs in cycles? The key to a successful business is to begin the process of change, growth and/or innovation before the preceding cycle of success runs out. Over the years, I've had an influx of prospective clients come to me with these exact words: "I want to rethink my business." I thought: Cool! Me, too! For me, I …
If you've been in business for a while, you probably already have a marketing model that is working for you. Or, at least it used to work for you... There are seven different areas in your business where rethinking and reinvention are possible: Marketing is a great area for innovation and change! Have things changed in your business and …
Two weeks ago, while quietly sitting at home with a cup of tea, a new being came into my life. As many of you know, I love cats. Not in the way that people love a good meal. I mean, I LOVE CATS! (Say it to yourself with same emotion as you would say, "I love chocolate!" See what I mean??) I currently share my home with five …
I was speaking with a client, helping her get a new vision for the products and services she offers as she reinvents her business. We had a long discussion about being so closely involved with your own industry that you can't come up with a new business model because you can't see past what's currently being done within your industry. So we …
When I looked at my business transformations over the past five years, I quickly came to one daring insight: when I tried to copy other people's business model, I got mediocre results. When I stepped outside of my own comfort zone (as well as what my industry says businesses "should" look like) and created my own business model, business …
