Did you know your business runs in cycles? The key to a successful business is to begin the process of change, growth and/or innovation before the preceding cycle of success runs out. Over the years, I've had an influx of prospective clients come to me with these exact words: "I want to rethink my business." I thought: Cool! Me, too! For me, I …
Redesign Your Marketing Model
If you've been in business for a while, you probably already have a marketing model that is working for you. Or, at least it used to work for you... There are seven different areas in your business where rethinking and reinvention are possible: Marketing is a great area for innovation and change! Have things changed in your business and …
Lessons From A Kitten
Two weeks ago, while quietly sitting at home with a cup of tea, a new being came into my life. As many of you know, I love cats. Not in the way that people love a good meal. I mean, I LOVE CATS! (Say it to yourself with same emotion as you would say, "I love chocolate!" See what I mean??) I currently share my home with five …
Creatively Redesign Your Business Offerings
I was speaking with a client, helping her get a new vision for the products and services she offers as she reinvents her business. We had a long discussion about being so closely involved with your own industry that you can't come up with a new business model because you can't see past what's currently being done within your industry. So we …
Stop Copying Everyone Else’s Business Model!
When I looked at my business transformations over the past five years, I quickly came to one daring insight: when I tried to copy other people's business model, I got mediocre results. When I stepped outside of my own comfort zone (as well as what my industry says businesses "should" look like) and created my own business model, business …
Are You Having a Business Identity Crisis?
When rethinking your business model, different roadblocks spring up along the journey. One that nearly always happens is the business identity crisis: What is my business, and where is it going? It feels as if you're starting out all over again with incredibly basic questions. Darn! Again? Didn't you do this at the very beginning of your …