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Home > Self-Employed Success Blog > Rethinking Your Business > Drop That Sacred Cow
Drop That Sacred Cow

Drop That Sacred Cow

Karyn Greenstreet

Do you have services or products that you love, but your customers are unwilling to pay for? Are some of your offerings no longer profitable but you find yourself resistant to removing them from your website?

In business we call these “sacred cows,” the untouchables that are exempt from questioning. Often you are emotionally attached to them because you developed them yourself, spending huge amounts of time and money to bring them to the light.

Sacred cows don’t only include unprofitable or unwanted products and services. Sometimes you have a vendor or contractor who needs to be released because their quality has slipped.  Sometimes you need to look at tasks and processes that are ineffective time-wasters.

Don’t hold on to sacred cows: they’ll suck your business dry. During your business reinvention, look at all aspects of your business and cut things that no longer serve your customers or the goals of your business.

Filed Under: Rethinking Your Business

If you are struggling with your marketing and sales, solve the mystery of why your customers aren’t buying your products and services. Click here to get a free copy of my Discover the Missing Link ebook.

Previous Post: « What’s Your Intention?
Next Post: What’s Your True, Deep Mission? What’s Your True, Deep Mission?»

Reader Interactions

Trackbacks

  1. Improvement versus Innovation When Transforming Your Business | Compass: Your Roadmap to Business Reinvention says:
    August 17, 2010 at 3:45 am

    […] can become set in their ways.” We tiptoe around innovation because it means getting rid of sacred cows, those projects, tasks, products and services we’ve been doing a long time but are no longer […]

  2. Improvement versus Innovation When Transforming Your Business | Self Employed Success says:
    July 4, 2012 at 1:59 pm

    […] can become set in their ways.” We tiptoe around innovation because it means getting rid of sacred cows, those projects, tasks, products and services we’ve been doing a long time but are no longer […]

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