Does your business have a mission?
I don’t mean a Mission Statement. I mean a deep, true purpose for being in existence.
I’ve come up with this one for me and my business:
There are 21 million solo entrepreneurs in the USA, but only 9% make over $100,000.
My mission is to change that 9% to 10%.
What’s your guiding light in your business?
Drop That Sacred Cow
