Call me anti-Grinch. I love when I receive holiday cards from vendors, colleagues and other business contacts. What I hate, though, is never receiving any other communication from them all year, and then when they finally do send a holiday card, there's a promotion for a sale or a discount coupon. Really people, get a clue! I received a holiday …
The Real Secret to Higher Profits
Every teacher, mentor and guru promises to help you get big profits. Let me short-cut the secret for you: Take your talent and add a dash of passion for owning your own business. Then practice your talent and your business skills, over and over again, until you gain mastery of both. Create a smart plan for growth and then take consistent …
Do You Market to Women? Here are Timely Tips…
Women shop, and buy, differently than men. So if you market to women, it's helpful to know what makes them tick when they're making a buying decision. Let's Start with Some Background Information Did you know that women control over 51% of the corporate buying decisions in America? And women make 80% of all consumer buying decisions, as …
The Myth of Written Messages
Wandering down the street in New York City early one morning, I noticed a group of people standing in front of the doors to Macy's department store. Since it was 9:00 a.m., I assumed they were waiting for the store to open. But as I walked by I noticed a sign in every door that clearly said: Store Hours 10:00 am – 9:00 pm. So why were they …
10-Minute Marketing Tasks You Can Do Easily
As a small business owner, your days are filled with meetings to attend, task lists to complete, and hundreds of other pressing items that all seem to need your attention right now. Oftentimes, marketing doesn’t make the cut. But there are quick, easy ways to accomplish your marketing goals in 10 minutes or less. Here's 12 easy marketing tasks you …
8 Tips for Creating Videos to Market Your Services
First, let me get a secret off my chest: it took my colleague Pamela Wilson and I nearly 8 hours to create an 8-minute video. Yes, it's true...everything that could go wrong did go wrong. But I learned a lot along the way and I want to share some of this great adventure in video with you. Video is a super way to market your mastermind groups, …