Earlier this month, I received the infamous Netflix email, telling me that they were increasing fees and separating their streaming package offering from their DVD-by-mail package offering. I read the rants by infuriated customers on Facebook and Twitter. But there was one glaring mistake that Netflix made that could have circumvented the whole …
Purple Envelopes – NOW You’re Being You
I saw a great article today, Purple Envelopes:How to Grab Your Prospect's Attention. It's a great marketing tip, and a great example on how being YOU can really help with your marketing success. Even if you don't do paper mailings, read the article. How can you apply this concept to your own marketing techniques? …
Are You Going Where the Resources Are?
Each morning, as the sun begins to shine on the side of the house, the birds begin lining up on the lawn. They're very smart, entrepreneurial type birds: each morning, as the sun warms up the side of the house, tent caterpillars begin to climb up the house. It's like a buffet for birds. They understand instinctively what we resist intellectually: …
Another Icky Marketing Email
For your amusement... Another email from another icky marketer; my "comments and edits" are in brackets [ ] ===== Dear Sir [sigh--"Madam," if you please] I would like to offer you a partnership with my seo company [funny -- I already offer SEO to my clients. I'm listening...maybe you've got an amazing offer that will sweep me off my …
If Consumers Can’t Trust Their Friends, Who Can They Trust?
Consumer trust of the messages they see on TV, read in the newspapers, and even the product and service suggestions their friends make is down 50% in the past two years, according to a study described in an Advertising Age article, "In the Age of Friending, Consumers Trust Their Friends Less." Yet we use testimonials, social media and …
If Consumers Can’t Trust Their Friends, Who Can They Trust?Read More
Why People Need You
Heard a great quote from CopyBlogger for all of us who speak and teach and write: "We’re valuable precisely because we can cut through the noise and give them only what’s useful and relevant to them." Sometimes I think, "Everyone knows what I know!" There is so much free information on the internet, it can get disheartening when you're trying to …