For your amusement... Another email from another icky marketer; my "comments and edits" are in brackets [ ] ===== Dear Sir [sigh--"Madam," if you please] I would like to offer you a partnership with my seo company [funny -- I already offer SEO to my clients. I'm listening...maybe you've got an amazing offer that will sweep me off my …
If Consumers Can’t Trust Their Friends, Who Can They Trust?
Consumer trust of the messages they see on TV, read in the newspapers, and even the product and service suggestions their friends make is down 50% in the past two years, according to a study described in an Advertising Age article, "In the Age of Friending, Consumers Trust Their Friends Less." Yet we use testimonials, social media and …
If Consumers Can’t Trust Their Friends, Who Can They Trust?Read More
Why People Need You
Heard a great quote from CopyBlogger for all of us who speak and teach and write: "We’re valuable precisely because we can cut through the noise and give them only what’s useful and relevant to them." Sometimes I think, "Everyone knows what I know!" There is so much free information on the internet, it can get disheartening when you're trying to …
When Social Media Really Works
A few months ago, I posted a note on my Facebook page about how our cat brought a dead mouse into the house, got chased around by us (looking like idiots), and eventually dropped the dead mouse in the cat toy box alongside her catnip toys. My peeps loved that note and shared so many stories of the cool things their cats have done (with and …
10 Ways to Grow Your Mailing List
Wow, you are going to kill me, but I have to say it: It doesn't matter how good your website is, if people don't come back often. Your website gets them interested; your ongoing relationship with them gets them to buy. The real key to e-commerce is building a mailing list of people who are interested in the topics you write, speak and teach …
Great Copywriting Tips
All small business owners need to learn good copywriting skills. If you haven't visited CopyBlogger yet, I strongly encourage you to do so...today! CopyBlogger offers tips and tutorials on good copywriting. Their recent blog posting, Just Say No to These Three Enemies of Clear and Direct Writing, is a perfect example of what you'll learn on …