Small Business Consulting for the Self-Employed
Who are those people who attend your mastermind group, Q+A session, or class but never talk? Why do people on Facebook and LinkedIn never respond? And how do you get them talking? Back in the mid-90s when I first went online via CompuServe (remember those days??), we noticed that for every 10 people looking at the message forum, one person was …
Lurker Alert: The Art of Audience, Student and Mastermind Group EngagementRead More
The decision to put your prices on your site is a strategic one for your business. In some ways it can make you feel vulnerable. But ask yourself: What does my prospective customer want and need? Studies have shown the consumers want to see prices of products and services. Even a price range is sufficient. But many business owners have …
Should You Put Your Prices on Your Website? Pros and ConsRead More
When we think of branding, we instantly think of branding for products, right? Let me tell you a story about the importance of good brand design when launching a new service. Back in the summer of 2011, my JV partner and I were designing a new mastermind group program. We each ran our own, separate businesses that had their own branding. …
This blog post is for the rest of us – people who are NOT professional copywriters but need good copy and good headlines for our websites, email newsletters, and social media ads. Let's focus on writing good headlines. Or, in the case of email newsletters, good subject lines. The purpose of a headline or subject line is to grab the reader's …
Think of a new client, new student, new member, or new email list subscriber as a guest in your home. How will you make them feel welcomed and appreciated? Your first email to them, your "Welcome" email, can begin that relationship -- and turn a one-way conversation into a two-way conversation between your business and your customer. Make it …
My client Mary called me and cried, "I need to find my niche!" She had been told, repeatedly, that she needed to find a narrow niche for her Executive Coaching business so that she could be more noticeable. There is a pack of coaches who market themselves to business professionals, managers, and C-suite executives. How can she be unique and …
