Do you sell products and services via the Internet? Do you get the results you want? If you don’t get the results you want, it’s helpful to re-visit each step of your “marketing sales path” to see where tweaks can be made. Do a little marketing detective work For instance, let’s say your sales path starts with an email broadcast, …
How to Choose the Best Marketing Techniques
"I'm going nuts," one of my private clients emailed me last week. "There are so many marketing techniques, how in the world do I choose the best marketing techniques for my business, without making massive mistakes?" Putting together your marketing plan and your marketing campaigns can be a daunting task. You hear rumors that a specific …
What Do Your Web Site Statistics Mean, Anyway?
The purpose of analyzing your web site statistics is to look for trends and to research the success level of your marketing campaigns. The numbers themselves can be misleading, as statistical packages count “hits” in different ways. If someone visits a page on your site doesn’t mean that they read it completely. The idea with web site …
How Customers Make Buying Choices
I LOVE reading about the psychology of marketing! Have you read The Art of Choosing by Sheena Iyengar? She's a social psychologist and a professor of business at Columbia University. She studies how people make decisions, which all small business owners can apply immediately when you market your services and products. It's an especially …
Nurturing the Not-Ready Customer Through the Buying Cycle
Wouldn't you love it if you could close every sale with a new customer in 30 minutes or less? But that rarely happens. A sales cycle can last up to six months, depending on how much research the potential customer has done before he or she comes to you. Before customers are ready to sign on the dotted line, they first must go through a …
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Lurker Alert: The Art of Audience, Student and Mastermind Group Engagement
Who are those people who attend your mastermind group or class but never talk (or who friend you on Facebook or Twitter, but never respond)? And how do you get them talking? Back in the mid-90s when I first went online via CompuServe (remember those days??), we noticed that for every 10 people looking at the message forum, one person was …
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