Small Business Consulting for the Self-Employed
Who are those people who attend your mastermind group, Q+A session, or class but never talk? Why do people on Facebook and LinkedIn never respond? And how do you get them talking? Back in the mid-90s when I first went online via CompuServe (remember those days??), we noticed that for every 10 people looking at the message forum, one person …
Lurker Alert: The Art of Audience, Student and Mastermind Group EngagementRead More
No! No! No! I got an email from a student the other day who said he wasn't going to launch his class because he found out that a competitor had a similar new class. Do not give up on your dream just because someone else has a twin idea. It happens all the time! There's even a word for it: Zeitgeist. It means that the culture and climate of the …
Whether you run training workshops, facilitate mastermind groups, or offer group coaching programs, understanding what makes introverts and extroverts tick will help you work effectively with clients. We all know there are two personality styles that are polar opposites of each others, right? I wish it were that simple. Introversion and …
How to Facilitate Introverts and Extroverts in Your Group or ClassRead More
It’s getting harder and harder to get your customer's attention. They are deluged with information, so they scan-click-delete. Yet they cry out in the night for someone to explain things simply. The rules of modern marketing have changed, and it’s only going to get worse. You’d better find the most effective, most efficient marketing techniques …
Passionate Students Become Passionate Clients: How to use teaching to grow your businessRead More
There’s really only three ways to get known as an expert in your field: teaching, speaking, writing. Let’s do it! Do not wait for someone's approval or permission. Don't wait until you know more -- there's always an audience who knows less about a topic than you do -- and there's always an opportunity for you to learn more. Don't wait until …
When designing and delivering training classes for adults, there's only one question to ask: What is best for the students? In a student-centric model of training design and delivery, a good instructor knows that it's not about what you want to teach, but about what (and how) the student wants to learn. There are many ways to deliver training …
Which Teaching Method Is Right For You and Your Students?Read More
