I have ebooks, audios and videos sitting on my hard drive that I’ve never consumed. I bet you do, too.
Free information is everywhere. Even if it’s excellent, it’s not always easy for your audience to digest it and create a strategy around it.
The next place of growth for service professionals and information marketers is to take all the free information you research and produce for your clients, synthesize it, and give it back to people in a practical, DO-able format: a paid class.
Want to be unique?
If you want people to consume your information, teach people how to consume it and use it. This will set you apart from the crowd.
The reason people spend money on your webinars and live classes is that:
- They get to ask questions of the teacher
- They get to learn in a group environment, where they can brainstorm ideas and feel supported while they learn
- They’re given bite-sized homework assignments
- They can apply what they’re learning and get feedback right away
- They walk away with a do-able action plan
Even offering free webinars sets you apart from the crowd in your industry because it allows people to receive a chunk of information (about an hours’ worth), learn how to apply it, and ask questions to clarify points. If you’re not offering free webinars as part of your marketing plan, now is a good time to start. Just make sure you have a plan for helping your audience consume that class material.
What students want today
Information is everywhere. But smart students are now saying to teachers, “Make it work for me in the real world of busy schedules and conflicting priorities. Help me to focus. Short-cut the learning process for me, and I’m willing to pay you to make this learning logical and easy for me.”
If you want to be unique and stand out from the crowd, start helping your customers consume, digest and use the information you’re giving them.
If you can simplify a complicated topic, if you can save your customers the time of having to do the research and analysis themselves, if you can cut through the noise and help your customers know what’s relevant and important, then you’ll always be valuable to them.